When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online.
If you’re a marketer or business owner that blogs, you may know a variety of ways to distribute and promote your articles. Obviously, the more traffic you get, the easier it will be to generate leads. But you don’t need a ton of traffic to make it work.
This is the difference between how many and who. Old marketing was about how many. New marketing is about who. If five, ten, or twenty people are coming to your blog, but they are the right five, ten or twenty people with large amounts of buying power, that’s what matters.
So don’t worry about becoming a top-ranked blog. To successfully sell your services, you just need the right kind of people. The more specialized you are, and the more targeted your articles, the more likely this will happen.
Of course, attracting people to your blog is one thing. Generating leads is another. Here are top seven ways to generate B2B leads from your blog:
Take Note: Your blog is a means to an end. If you use your blog to attract the right kind of traffic, and follow the advice above to generate sales leads, you should see a dramatic increase in your business.
Questions: What questions do you have about generating leads? What else would you recommend?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.