Be Read. Be Remembered. Be The One They Call.

That’s the reason you create content right? You have commerce driven intentions. You want to either monetize your blog through selling advertising, promoting affiliate links, selling products, and/or generate leads for your speaking, coaching, or consulting services. Marketing is all about creating awareness and visibility for what you’re doing, so let’s take a look at this process.

Be Read.

If you want to be read then write about something that you’re passionate about. That’s where you get remarkable writing. In my work as a marketing consultant I talk about the importance of marketing your business in a way that fit’s your DNA. When you start doing things that fit you or your company DNA you immediately position yourself for success .

The same is true in writing. Writing about what you love and what you’re already passionate about is where you’ll have authenticity. It will give you believability with audience.

Be Remembered.

People will forget what you said, people will forget what you did, but people will never forget how you made them feel.Maya Angelou

The question is, “how does your content make me feel?” Knowing that people will never forget that, your writing must them feel healthier, or wealthier, or wiser. Being remembered through your writing is all about serving and giving.

Be The One They Call.

If you’ve done the first two steps correctly, you’ll be the one they call. You’ll be the one they remember. You’ll be the one they read.

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