If your goal is growth, then marketing is all that matters and part of that marketing, is building and maintaining customer relationships .
For every business this is a vital part of growing, but it’s easy to get off track and not focus on it, because we’re always hunting—seeking new customer acquisition.
Once you have enough customers or even better advocates:
Your job is no longer to go find customers for your product, but your new job is to go find products for your customer.
This means building and maintaining customer relationships that involve asking for their participation and involvement in your projects. By working together, you will learn something that will help in creating new products/services to solve their problem.
By involving customers in your search for new ways to solve their problems you also invite them inside your business, which multiplies interactions and instill loyalty.
Ultimately, you make customers emotionally invested in your success, which can boost your sales from existing customers, lower operational and marketing costs, greater brand equity , and terrific word-of-mouth.
Here are five ways to Boost Your Sales by Turning Customers Into Partners.
Remember, no matter which method you choose, the best way to begin partnering with customers is to make them feel a valued part of your business.
Question: What do you think? Do you plan on partnering with your customers?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.