Branding For a Small Business - June Roundup
Let's kick off the month of June focused on branding your small business.
You know what I say, “branding for a small business is the art of becoming knowable, likable and trustable.”
Every small business has a brand – either accidentally or intentionally because it’s a lot like a personality – everyone has one, like it or not.
So, the question then becomes, what should you do to create a brand that enhances your marketing efforts and rings true for you?
With this definition in mind marketing then becomes the act of taking the elements of that personality and exposing them to the ideal customer at the ideal time in the ideal setting.
Elements like a company name, logo, images, metaphors, colors, words, look and feel, dress, attitude, networks, consistency and vision.
If marketing is doing, then branding is being.
These posts aim to help you, your team, and your marketing service providers better understand how to develop branding that serves a strategic and business objective in route to your ideal client.
Want us to develop your brand strategy for you?
The Ultimate Guide to Small Business Branding
The New Rules of Starting, Building and Maintaining Your Brand
Any smart marketer or branding consultant will tell you – branding has changed. It’s no longer just about clever creative and timely ad placements. So how does a company go about turning its product, its service, or even itself into a brand? Advertising agencies would have their clients believe that any winning brand rests on a foundation of clever slogans, memorable logos, and maybe some well-placed media buys. Granted, these marketing tools play a role in reinforcing brand identity, but they can’t be expected to shoulder the entire load of becoming knowable, likable and trustable .
As a small business without a big budget how do I get my branding going, how do I build a reputation?
Someone asked me a question at a marketing seminar recently that I know many of you have… “Patrick, as a small business without a big budget how do I get my branding going, how do I build a reputation?” To me, the answer is through lots of strategic exposure.
Guide to Build Brand Authority for Small B2B Companies
These days, authority matters. For small B2B companies or professional service providers, your perceived authority is what allows you to up your game. Not only will building your brand’s authority help attract new business, and create more opportunities, but it’ll also drastically shorten sales cycles.
Know, Like and Trust Has Become a Strategic Element of Branding
“Branding for a small business is the art of becoming knowable, likable and trustable.” It includes your: ...
The Branding Mix Every Small Business Must Employ
Similar to its sister the marketing mix, the branding mix is a business tool as well. What this tool does is allow you to have guidelines in place for taking a logo and other elements to achieve company goals.
5 Proven Ways to Increase Brand Awareness
74% of buyers choose the company that they first hear about. Get in front of your prospects early. The early bird gets the worm. Or closes the deal, in this case. The ultimate goal of any business is to gain more trust with current clients and achieve better brand awareness among the target audience.
You Can’t Really Sell Anything To Anyone Until You’ve Built Trust
It doesn't matter who you are, you can’t really sell anything to anyone until you’ve built trust. And branding for a small business is the art of becoming knowable, likable and TRUSTable.
The Importance of Your Promise in Your Branding
Branding is not 🚫 your identity, mascot, company name, tag line, or logo. Branding is just another name 💬 for planting “seeds of expectation” in the minds of ideal customers. This is why a brand is a promise 💍. It’s an expectation of an experience.
The New Rules of Branding For a Service Business
For every service business this is your secret to branding. A brand is the sum total of the experiences your customers and potential customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility.
Standing For Something Is What Branding Is All About
This mornings post is the result of conversations with business owners who often ask if I heard about a particular marketing firm or marketing expert that has reached out to them. What stumped 🤔 me though is hearing these business owners say they wouldn't 🚫 hire these firms or experts for one main reason: "they don't understand what they stand for."
Effective Marketing Is Just Like Effective Branding
There will always be confusion about that statement that's why #businessowners create a marketing department and sales department. Effective marketing just like effective branding is first and foremost all about lots of exposure to your market from many angles. You never rely on one form of communication to get the job done.
Changing Your Branding Is Really Bad News
It takes a while for prospects to become aware of you and then trust you enough to buy. So if you are constantly changing your branding (company name, logo, images, phone greetings, colors, words, appearance, dress, customer experience, attitude, buying process, mission and vision) you’re hard to TRUST.
Brand Reputation Is The Small Business Branding Success Weapon
Essentially, what are the preconceived expectations of an interaction, meeting, chat, service, consultation, sales call or conversation with you and your firm? These preconceived expectations (promises) are one element of what makes up your brand reputation.
Trying to Build Your Small Business Brand? Here's My Tactic
Like I tell every business owner and entrepreneur I meet 🤝 in Richmond VA. This is a Branding War.
One of the greatest challenges you face is getting a prospective client to pay attention to how you are different. In the mind 🤯 of the most clients, one #business is like another. Here's a simple branding tactic I like to employ with clients.
Branding The Results Client's Get Eliminates The Competition
One of the keys 🔑 to CRUSHING 🔨 the competition in the crowded world of consulting is to present 💡 and communicate 📢 a distinct point of view 🔎 or set of beliefs about how results are achieved.
Branding Examples
Brand Promise Example
Contact Your Marketing Consultant at Indispensable Marketing
If you’re a small service based business that needs help with strategic branding for your business or your business’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.