Brilliant Marketing is Around Figuring Out This

Patrick McFadden

I was recently asked to contribute advice to the” Business Unplugged Blog ” for entrepreneurs who are starting a new business.

Here’s what I had to say:

My best tip as a marketing expert to entrepreneurs starting a new business is to create something only you can make! Every successful start-up has a monopoly. You must have a monopoly on what you make- that someone else can’t make it the way you make it or provide it the way you provide it.

Brilliant marketing is around figuring out that product you can make or that service you can provide that people are willing to cross the street to get or search/poke around the web to buy.

Action Step:  Determine what you want to be “the best at” and then make that experience only available with your service or product. Remember to use  off-the-shelf-software  and explore becoming obsessively preoccupied with the minor details to succeed.

By Patrick McFadden 26 Jan, 2024
CEO, marketing consultant, speaker, and author Patrick McFadden, founded the Indispensable Marketing Process to help owner and CEOs of small businesses have a logical or process way to understand, buy, and implement small business marketing services. McFadden acknowledges that marketing can be challenging for small to mid size organizations, who are often working with limited time, money, attention-spans and resources. In 2023 - 2024 McFadden started engaging with LinkedIn Collaborative Articles. A place for unlocking community knowledge in an all new way. It starts with an article on a professional topic or skill, written with the help of AI — but it’s not complete without insights and advice from people with real-life experiences. They invited experts to contribute and here are his insights and advice:
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