Can I help you design the next marketing blueprint to maximize profits and increase customers for your business?

Patrick McFadden

Every time I’ve wanted big leaps in my own success, I’ve enlist the help of the best coaches and instructors I can afford.  I’m personally too impatient to learn the slow way, making mistakes and guessing about the best direction.  I’ve had a career coach, a financial coach, a blog coach, a platform coach, a marketing coach, a business coach and a selling coach.

Working with a marketing coach is often the first step business owners take when looking for a starting point, or wanting to quickly make their organization more marketable and user-friendly, or jump-start customer acquisition and eventually acquire sales, or anticipating new changes in business. If the need to take your marketing to a whole new level has come unexpectedly, it’s easy for self-confidence to be low and frustration to be high, with the effects of these spilling over into other areas of your life. You are capable of doing many of the things required for effective marketing, but the real question is, Will you?

A coaching process is not traditional counseling.  While counseling focuses on the past, coaching is very future oriented.  Our methods are more of a hybrid between coaching and consulting – we don’t do it for you, we do it with you.

We work with clients on setting priorities and goals, identifying your businesses “unique value, benefits and competitive advantage,” and walking with you through the steps of taking action that will lead to profits and enable you  to take your marketing to a whole new level of success.

Would you like to…

  • Attract all the customers and clients your small business can handle?
  • Significantly increase what you charge for your products and services?
  • Have complete control over creating a steady and predictable flow of new business

Now is the perfect time to decide what 2014 will bring.  Just review the brief information here  and I’ll get back to you with some suggestions.  Imagine and Implement: How to Market Your Business in 2014

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

From Trends to Tactics: How Our Marketing Firm Helps Medical Staffing Agencies Win in Changing Markets

By Patrick McFadden • March 8, 2025
Most marketing firms talk about tactics. We help our clients see the bigger picture.

Big News: Google LSA Ads Update Opens New Opportunities for Remodeling Contractor Marketing

By Patrick McFadden • January 13, 2025
Discover how Google’s LSA update impacts kitchen & bathroom remodeling marketing. Learn SEO tips to attract leads and boost visibility in Richmond VA & beyond.
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