Chesterfield Chamber of Commerce Announces Patrick McFadden to Board of Directors

Patrick McFadden

Chesterfield County Chamber of Commerce, the most influential and effective business advocacy group in Chesterfield County. With more than 600 members, it can be one of the best tools a business owner has available for channeling concerns to the county government, announced that it appointed Patrick McFadden, founder of Indispensable Marketing to it's board of directors staring Jan 2023.


“The CEO of the Chesterfield County Chamber of Commerce made a pledge to recruit the very best, most talented people to our board of directors," said Danielle Fitz-Hugh, CEO of Chesterfield County Chamber of Commerce.


“Patrick brings tremendous marketing and overall leadership experience to the table. I’m confident he will make enormous contributions to the team by helping us to promote, protect and support the interests of Chesterfield businesses and create a community unlike any other in the region. It’s an enormously exciting time to be part of the Chesterfield County Chamber of Commerce, and today’s announcement adds to our ability to deliver on our promises.”


About Patrick McFadden


Patrick McFadden has been called a "Small Business Marketing Expert" for consistently delivering real-world, proven small business marketing ideas and strategies.


Patrick McFadden is a marketing consultant, speaker and author of "7 Components to Small Business Marketing Success," "7 Steps to Social Media Marketing Success," and "How To Create and Keep Customers With Content".


He is the creator of the Indispensable Marketing Process which heavily replies on the idea of strategy before tactics; we call our approach diagnosis before prescription. We help our clients understand who their ideal client is, what their message of differentiation and problems they solve are, and then use marketing channels to promote that strategy. All of this is mapped out over the customer journey.


“Developing and installing a marketing plan based on your ideal customer is an essential part of marketing and I’m always on the look out for organizations that are very focused and intentional about who they serve,” said Patrick McFadden, founder of Indispensable Marketing. “That’s why I’m excited to help the Chesterfield County Chamber of Commerce create a community unlike any other in the region.”


About the Chesterfield County Chamber of Commerce


The Chesterfield County Chamber of Commerce is the most influential and effective business advocacy group in Chesterfield County. With more than 600 members, it can be one of the best tools a business owner has available for channeling concerns to the county government. In addition to being your voice, the chamber offers you many networking opportunities with other business owners in the area.


Our mission is to: Promote our members. Protect member interests by advocating for sound government policy on issues that impact our county's business community. Facilitate collaboration, communication, and a sense of community among our members. Provide the most effective programs, events, and educational opportunities to support business excellence, networking, and growth. Foster the development of a highly-skilled and competent workforce.

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1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.
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