Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain.
If you have been reading my blog then you’ve been informed about how communication (which in the end is what this digital era and media is all about) is not just a sector of the economy. Communication is the economy.
You’ve also been informed that you need to create remarkable content. Content that focuses on the problems and desires of your prospects and that is worth making a remark about. Additionally, promoting that content through social media channels and marketing it effectively.
While communication, content, and marketing are all important ingredients, it’s still not enough for a successful recipe. The missing ingredient in most digital channels is a commitment to engagement . Without this ingredient your digital channel will not produce the best possible results and even worse, can become as stale as last month’s bread.
Here are four powerful ways to include that missing ingredient (engagement) in your digital channel:
Question: Do you have any other ways that you engage?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.