Don’t Just Suggest An Idea. Implement The Idea.
Here’s the deal with ideas:
Don’t expect to be paid for an idea. This notion that if we offer a suggestion and that company would do it. That company would boost sales and etc, has ZERO value!
“The only people who make money from an idea are those who create an implementation for the idea.”
For example, I can talk about a better widget that performs better and gets the job done in half time. Do we have the technology to do something like that? Of course we do! But I’m not going to get paid because I think about that, not a chance in the world.
An idea by itself has very little value.
What you want to do and I recommend you do is take that idea, create a prototype for that and you go out and sell 10,000 of those widgets. Then you have some leverage to your idea.
Now you can go back to a company like Nike, Dell, Google and get compensated for that idea. You have to show that an idea works and do the implementation.
This same process is for authors, speakers, coaches and consultants as well. Establish some credibility by putting your work out there first.
If you are waiting for a book deal to validate your work, a big consulting client, or your message to make you famous, you’re going to be waiting and waiting and waiting.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.