The behavior of today’s prospect and customer has changed in that they poke and search for informational solutions primarily via search and social media and social networks. Your company needs to have useful and relevant content at the right time—when the consumer is looking to solve her problem—and in the right places—where the consumer will find you. But that’s great because the Internet has liberated attention and no longer is it captive.
With this change in consumer behavior over the past 4-5 years, that means changes in how your business attracts, engages and motivates to action. What are some of the most important changes your business can make to adapt and stay relevant today?
Understand that there are four ways your business can generate attention :
These changes in technology and consumer behaviors in how information is discovered, consumed and engaged upon has turned businesses into media companies we all seek new ways to connect with audiences and monetize.
Question: How are YOU generating attention?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.