If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools.
What this means is that competition has never been greater. There are more people, products and services competing for the one thing that is finite: other people’s attention. Competing in business today means you must earn the attention of the consumer. For some of you who are traditional, this type of marketing you aren’t use to. You’re use to paying for attention, through TV ads, radio ads, magazine ads, newspaper ads etc. not earning it.
Here are four strategies that will help you compete for the one thing that is finite:
Question: How do you compete for other people’s attention?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.