How to Craft Your Own LinkedIn Strategy in 2 Minutes

Patrick McFadden

In your LinkedIn efforts it’s especially important than you develop strategy before tactics. While most end users take the “shiny new object” or “tip of the week” tactical approach, you’ll know a great LinkedIn strategy is the most important aspect to being successful.

Before you decide on joining 50 groups or creating a group, you must adopt and commit to a LinkedIn strategy. All tactical decisions should be filtered through your strategy to see if they make sense or support the overall marketing strategy.

The concept of a strategy may seem foreign or out of reach, but it’s really just determining and narrowly defining your ideal connections and clients and creating communication with them as a key point of differentiation.

Here is how to craft your own LinkedIn Strategy in 2 minutes below. Try this or modify it to fit your situation:

  • Touch up your profile. Add a call-to-action
  • Join 2-4 groups. Become active. Ask interesting questions and leave thought-provoking answers.
  • Get weekly digests for groups. Keep up-to-date with insider information.
  • Spend thirty minutes to one hour weekly participating in discussions of interest. You get what you sow.
  • Send connection invitations to people you meet in discussions. Find a reason to connect.
  • Ask connections if they would like to connect by phone or Skype. Deepen the connection. Move it from connection to relationship.
  • Every three months, reevaluate group memberships and weekly digests.

LinkedIn is a powerful tool for helping build a business.

Question: What do you think? How have you used LinkedIn?

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

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