How to Use Google Reviews to Generate More Sales

Patrick McFadden

Leveraging customer reviews can be a game-changer for your business. Think of it this way: social proof is like a little nudge for your potential customers, encouraging them to hire or not hire a service. It's all about tapping into those customer reviews to boost your online reputation and make your brand more appealing.


Here's a simple yet effective tip: Figure out the primary reasons or what's holding potential customers back from buying your service. Then, go ahead and gather reviews from your current clients that directly address these concerns. Here are examples.


Home Services Example:

Let's say you run a home cleaning service.


  1. Uncover Concerns: Potential customers may hesitate due to concerns about the quality of service, trustworthiness of the cleaners, or the price.
  2. Gather Reviews:
  • Quality of Service: Gather reviews from current clients specifically mentioning the thoroughness and quality of the cleaning they received. E.g., "The team left my house spotless. I've never seen my bathroom shine like this!"
  • Trustworthiness: Get reviews that mention the professionalism and trustworthiness of your cleaners. E.g., "The cleaner was very professional and I felt completely comfortable leaving them in my home."
  • Price: Showcase reviews that mention the value for money. E.g., "The price is very reasonable for the top-notch service I receive every time."


Professional Services Example:

Now, let's consider a business consultancy service.



  1. Uncover Concerns: Potential clients may hesitate due to concerns about the effectiveness of the advice, the expertise of the consultants, or the cost.
  2. Gather Reviews:
  • Effectiveness of Advice: Gather reviews from current clients specifically mentioning the impact of the advice on their business. E.g., "Since implementing the strategies suggested by [Your Company], our revenue has increased by 30%."
  • Expertise of Consultants: Get reviews that highlight the knowledge and skills of your consultants. E.g., "The consultant had a deep understanding of our industry and provided valuable insights that we hadn't considered."
  • Cost: Showcase reviews that mention the return on investment. E.g., "The fees we paid for the consultancy were more than justified by the results we achieved."


By addressing these concerns through customer reviews, you can build trust and credibility with potential customers, and help them feel more confident in choosing your services.


Remember, it's super important to keep collecting reviews and feedback. Make sure to showcase them prominently on your website, your social channels, and in your marketing campaigns. This real, genuine feedback is the ultimate social proof, and it goes a long way in building trust and nudging potential customers towards choosing your brand.


To wrap it up, using customer reviews as a form of social proof can be a powerhouse strategy to build trust and credibility with potential customers. In the long run, it can be a significant driver of more sales and revenue for your business.

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

From Trends to Tactics: How Our Marketing Firm Helps Medical Staffing Agencies Win in Changing Markets

By Patrick McFadden • March 8, 2025
Most marketing firms talk about tactics. We help our clients see the bigger picture.

Big News: Google LSA Ads Update Opens New Opportunities for Remodeling Contractor Marketing

By Patrick McFadden • January 13, 2025
Discover how Google’s LSA update impacts kitchen & bathroom remodeling marketing. Learn SEO tips to attract leads and boost visibility in Richmond VA & beyond.
More Posts
Share by: