Imagine and Implement: How to Market Your Business in 2014

Patrick McFadden

I just completed a blitz of networking, acquiring future speaking engagements and now I’m preparing for radio interviews in 2014.

I’m pumped about what 2014 is going to bring and am eager to engage with a few of you to make sure you have the same excitement and anticipation.

 

I’m offering a brand new Marketing Coaching Option we’re calling Imagine and Implement: How to Market Your Business in 2014.

I will select 14 people to work with individually in an intensive process to be completed between November 15th and December 15th.*

This includes:

4 Two-Hour Discovery and Strategy sessions to clarify:

  • Marketing Mindset  – How do you create a marketing mindset that gives you a competitive edge, energy, and enthusiasm?
  • Where Do You Need To Focus?  – Everyone has business and marketing areas to build-up, and not doing so could represent obstacles, or roadblocks, to your success.
  • Plan  – HOW will focused action in marketing your business allow you to win in 2014?
  • (Sessions can take place in Richmond, Virginia if you’re in the area or via telephone)
  • Application Review – November 10th – 16th
  • Engagement timeline for session completion – November 15th – December 15th

Momentum Call – January 15th   Introduction and sharing with others in the group

Celebration Call – March 15th with Patrick and group members

  • Your success story will be considered for highlighting in my daily blog.

This window of opportunity – November 15th – December 15th

Imagine and Implement: How to Market Your Business in 2014  – $400

Initial Resources Include:

  • The Indispensable Marketing Intensive Jumpstart – ebook
  • Sample Marketing Calendar
  • Relationship Builder Assessment
  • List of 100 Indispensable Marketing Tools

*Additional resources may be added for your individualized plan.  Total package is $400.

WHAT’S IT TAKE?

YOUR DEDICATION, INTUITION, MOTIVATION, TEACHABILITY AND ACTION.

Take 2 minutes now to complete the brief form for my review – I’ll respond within 48 Hours to inform you of your inclusion in this select group of 14 rising high achievers.

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

From Trends to Tactics: How Our Marketing Firm Helps Medical Staffing Agencies Win in Changing Markets

By Patrick McFadden • March 8, 2025
Most marketing firms talk about tactics. We help our clients see the bigger picture.

Big News: Google LSA Ads Update Opens New Opportunities for Remodeling Contractor Marketing

By Patrick McFadden • January 13, 2025
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