Case Studies

Today’s case study is about Matt and Lindsay Kraus, Owners of Kraus Remodeling, a remodeling company with a goal to provide their customers with an exceptional home remodeling experience, right from the beginning and through the end.

Home Remodeling Client Profile

• Business Name: Kraus Remodeling
  
• Industry: Home Renovation, Remodeling and Improvement
  
• Location: Northern Virginia
  
• Years in Business: Over 24 years
  
• Website: https://krausremodeling.com/

The Right Marketing Fit

Matt and Lindsay Kraus, owners of Kraus Remodeling, had faced numerous struggles with previous marketing companies, leaving them with unsatisfactory results and unfulfilled expectations. Seeking a solution that would provide clarity and direction for their home remodeling and improvement business, Matt turned to Indispensable Marketing's process and strategic approach. This proved to be a game-changer, empowering Kraus Remodeling with a clear plan for a cost-effective marketing strategy and renewed confidence in their marketing efforts.

No History of Success With a Spray and Pray Approach

Kraus Remodeling had tried various marketing companies and methods in the past, but found that other agencies were "all over the place" – they lacked structure, did not provide clear feedback, and took a long time to deliver no results. Frustration mounted as money was spent on marketing without tangible proof of work or an understanding of where the funds were being allocated.

Matt and Lindsay needed to trust that his marketing partner would utilize his budget efficiently and effectively, ensuring a strong return on investment.

Indispensable Marketing Cuts Through the Clutter

To tackle these challenges, Kraus Remodeling hired Indispensable Marketing for a multiple-week Marketing Strategy Consulting Engagement that included:

Local online presence audit: A thorough evaluation of Kraus Remodeling's existing online presence was conducted, enabling them to identify areas for improvement and develop a strong foundation for their marketing efforts.

Competitor research: In-depth analysis of competitors allowed Kraus Remodeling to understand their rivals' strategies and identify opportunities for differentiation, ensuring a clear and effective plan for standing out in the market.

Core message and supporting description ideation: By crafting a compelling core message and supporting descriptions, Kraus Remodeling was able to effectively communicate their unique value proposition, fostering a clear strategy.

Customer Journey: This framework outlined the buyer's journey for Kraus Remodeling's target audience, providing a clear roadmap for creating targeted marketing campaigns and lead generation.

Strategy overview: A comprehensive marketing strategy was presented to Kraus Remodeling, outlining recommendations for improving their online presence and targeting their ideal clients, ultimately providing a clear and efficient plan for growth.

Content marketing plan: The development of a content marketing plan, tailored to Kraus Remodeling's target audience, ensured the efficient use of resources and facilitated the delivery of engaging, valuable information that would drive increased engagement and conversions.

Growth priority initiatives: By focusing on initiatives that directly contributed to business growth, Kraus Remodeling could trust that their marketing budget was being spent efficiently, and their partnership with Indispensable Marketing would yield tangible results.

Buyer's journey plan: A detailed plan outlining each stage of the buyer's journey enabled Kraus Remodeling to develop targeted marketing campaigns and content that engaged potential clients and nurtured them towards conversion and growth.

Empowering Kraus Remodeling with clarity and confidence.

The Marketing Strategy Consulting approach provided Kraus Remodeling with a clear and structured plan, allowing them to fully understand where their marketing budget was being allocated and how their marketing efforts were being supported. The detailed plan enabled them to measure their progress and achievements, reinforcing their confidence in their marketing strategy and partnership with Indispensable Marketing.

A Solid Fix is Better Than a Quick Fix

With the completion of their Strategy engagement, Kraus Remodeling was impressed with Indispensable Marketing's ability to provide a seamless and clear marketing strategy. They saw value in continuing with Indispensable Marketing to help them implement their comprehensive plan, achieve their business goals, and grow their client base. They were particularly impressed with the transparency of the plan, which made it evident where their investments were being allocated and how these initiatives would drive future growth.

Kraus Remodeling sees Indispensable Marketing not just a service provider, but a strategic ally that will be instrumental in their continued success.

Client Feedback

Can I just say... Indispensable Marketing is ON. TOP. OF. IT. From our initial contact through the all time we've worked together, Indispensable Marketing has been, well, indispensable. We've been burned (badly) but a larger national company and were so hesitant to sign on with another marketing company. Right away, they understood where we were coming from and where we needed to go and he's had our complete confidence from the start. I love how transparent they are, and they're always taking the time to educate us as to the research and reason behind the choices we're making together. I've walked away from our meetings with so many ideas and so much knowledge, and even in between them I'm able to communicate with them through interactive documents. I love the weekly updates I'm getting, and whenever there's a question they are on top of it with a response or a solution. I'm loving our experience with Indispensable Marketing so far. (For context: we're a small remodeling company in Northern Virginia and we're working with Indispensable Marketing to launch a new division).

The Conclusion

By partnering with Indispensable Marketing Kraus Remodeling has gained clarity, confidence, and trust in their marketing efforts, leading to a clear plan for growing their client base. And not just any clients, the right clients.

If your business is in need of a clear marketing strategy it can grow from, don't hesitate to reach out to us for a custom solution that will drive results and fuel your success.

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