Yesterday, while attending an event I had the opportunity to catch up with some friends and chat for a little bit. While chatting and talking it up, one of my friends mention having a buddy who does great photography but sucks at marketing and his business has been slowing down and really on life support.
As the conversation continued I then proceeded to explain, “how marketing isn’t that hard” but before I could finish my friend said something so wise. She said, “Patrick you know marketing because you do marketing.”
You know marketing because you do marketing! As soon as she said it I thought what a great marketing principle. I always say, “that marketing is action and action leads to profits.” It’s what you do more than anything.
Here are 4 ways for you to start doing marketing:
There are thousands of ways to market your business. I encourage you to find at least 3 or 4 and do those with excellence and consistency. Without doing marketing and developing the proper mindset it’s very clear you will not experience any increase or success in business – regardless of the excellence of what you have to share with the world.
Question: What could you do this week to bring to life the principle that marketing is doing?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.