Digital Marketing Services
Packaged For Small Businesses
Is Your Marketing Bringing You Leads?
Or Are You Just Hoping Something Works?
As a small business owner, it’s easy to feel overwhelmed by today’s endless marketing options: Google Local Services Ads, paid campaigns, marketing automation, social media platforms, and more. You may even wonder, "Where do I even start?" or "Why isn’t my website bringing in leads?"
We get it. You don’t need to become a marketing expert; you need a repeatable, strategic process that makes your phone ring and brings in the right customers for your business. That’s where we come in.
Our Digital Marketing Services for Small Businesses are designed to fix the frustration many owners feel when their marketing efforts seem like a random collection of tactics. Instead of throwing spaghetti at the wall to see what sticks, we build a process tailored to your business—one that drives measurable results.
Launch Grow and Amplify (LGA)©Your Local Marketing
We’ve created a step-by-step framework to take the guesswork out of marketing. This isn’t a "one-size-fits-all" approach. It’s a system designed to help small businesses like yours build, grow, and amplify your online presence—no matter your starting point.
Here’s how it works:
Stage 1: Build Your Foundation
Most small businesses struggle because they don’t have the marketing basics in place. We start by building a solid foundation that sets you up for long-term success.
What’s Included in This Step?
Strategy Management
- Define a unique value proposition (UVP) that addresses the client’s target audience’s pain points.
- Identify key customer segments and buyer personas.
- Develop a clear understanding of each segment's challenges, needs, and decision-making processes.
1. Professional Website
- A mobile-friendly, fast, and SEO-ready website designed to make a great first impression.
- Clear messaging that highlights why customers should choose you.
2. Content Creation
- Service pages, blog posts, and FAQs that address the most common questions your customers ask.
- Customer reviews and testimonials to build trust.
3. Search Engine Optimization (SEO)
- Set up and optimize your Google Business Profile.
- Ensure your business information (name, address, phone number) is consistent across the web.
4. Social Media Presence
- Claim and brand your profiles on the social media platforms where your customers are active.
5. Email List Building
- Create lead magnets (like checklists or guides) to grow your email list.
- Set up a simple email sequence to nurture your leads.
The Result?
A professional online presence that builds trust and gets your business noticed by the right audience.
Stage 2: Optimize and Grow
Once the foundation is in place, it’s time to refine and optimize. This stage is all about turning visitors into leads and leads into customers.
What’s Included in This Step?
Strategy Management
- Map the buyer’s journey for each target segment, from awareness to decision.
- Identify gaps in the client’s current marketing that may cause drop-offs in the funnel.
- Build a content strategy that aligns with each stage of the buyer’s journey.
- Develop a plan for creating assets like lead magnets, pillar content, and videos to attract and nurture leads.
1. Website Optimization
- Segment your website to speak directly to your different customer types.
- Add features like live chat or stronger calls-to-action to boost conversions.
2. Advanced Content Strategy
- Build content that establishes you as an expert (e.g., detailed guides, case studies).
- Optimize your existing content for better SEO performance.
3. Targeted Paid Ads
- Launch Google Ads and social media campaigns to drive more traffic and leads.
- Use A/B testing to improve ad performance.
4. Social Media Presence
- Post content designed to showcase capabilities, credibility and relevance.
- Boost posts and collaborate with influencers or industry partners.
5. Email Campaigns
- Segment your email list and create personalized campaigns.
- Re-engage inactive leads with targeted offers.
The Result?
A steady flow of high-quality leads, improved conversions, and measurable growth.
Stage 3: Amplify Your Marketing
When your foundation is strong and optimized, it’s time to scale. This is where we help you dominate your local market and turn your marketing into a finely tuned machine.
What’s Included in This Step?
Strategy Management
- Map the buyer’s journey for each target segment, from awareness to decision.
- Identify gaps in the client’s current marketing that may cause drop-offs in the funnel.
- Build a content strategy that aligns with each stage of the buyer’s journey.
- Develop a plan for creating assets like lead magnets, pillar content, and videos to attract and nurture leads.
1. Advanced Website Features
- Create mini-websites or landing pages for specific campaigns or customer segments.
- Use A/B testing and heatmaps to continually improve conversions.
2. Content Amplification
- Add new formats like videos, geographic testimonials, and interactive tools.
- Optimize for voice search and featured snippets to capture more search traffic.
3. Scalable Paid Advertising
- Expand your Google Ads and social media campaigns to include retargeting and other ads.
- Tailor messaging for specific audiences.
4. Customer Experience
- Build customer delight processes to turn happy customers into repeat buyers and referrers.
- Respond to online reviews and build an engaged online community.
5. Marketing Automation
- Automate email campaigns and lead nurturing workflows.
- Use advanced CRM tools to track and improve customer interactions.
The Result?
A scalable, repeatable marketing system that consistently drives revenue and helps you dominate your market.
Why Our Digital Marketing Services Work
- We Handle the Strategy: We don’t just do the work; we create the strategy that guides your marketing efforts at every stage.
- Tailored to Your Business: No cookie-cutter solutions. We build a custom process based on your unique challenges and goals.
- Focused on Results: Everything we do is designed to increase visibility, drive leads, and deliver measurable ROI.
- Designed for Small Businesses: We understand the realities of running a small business, and our services are built to work within your budget and resources.
Our Richmond Internet Marketing Packages Include:
Website localization • Local content creation • Local link building •
Google Business Profile setup and optimization • Google Business Profile Posts management • Email marketing campaigns • Building and managing local citations • Reputation management •
Monitoring local search rankings • Local search audit • Keyword research • Richmond SEO and Digital Marketing
Launch
Strategy Management
Website
Content Plan
SEO
Social Media
Email Marketing
Weekly Updates
Monthly Reporting
Grow
Strategy Management
Website
Content Plan
SEO
Social Media
Email Marketing
Lead Gen
Sales Tools
Happy Client Enablement
Weekly Updates
Monthly Reporting
Amplify
Strategy Management
Website
Content Plan
SEO
Social Media
Email Marketing
Lead Gen
Sales Tools
Happy Client Enablement
Experience Improvement
Automations
Weekly Updates
Monthly Reporting
Digital marketing packages are month-to-month but see better results with a 6-12 month commitment.
Here is a list of the monthly summaries and reports we include – also have adjustable date ranges:
- SEO (Search Engine Optimization) Report – including an Local search grid, rank analysis, website accessibility, trust metrics and current indexing
- Keyword Rankings Report – including competitive ranking for each keyword and target keyword analysis
- Analytics Summary – including traffic overview, channel overview, popular pages device overview, organic traffic analysis, and social media traffic analysis.
Most owners and CEOs do not have enough time and too many distractions to execute their marketing. That’s too bad, because…Marketing Drives growth.
During our time together our digital marketing consultant for small business will "Build, Document, and Manage" your entire Marketing Process.
- Repeatable, systematic, streamlined, & consistent marketing
- Document process and predictable marketing results
- Get an injection of resources, talent, and tools overnight
Let us help you launch, grow, and amplify your marketing
Your marketing shouldn’t feel like a guessing game. With our
Digital Marketing Services Packaged for Small Businesses, you’ll get a proven framework that delivers results and helps you grow.
Contact us today to schedule a consultation and find out which stage of the framework your business is in. Let’s build a marketing process that makes your phone ring.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.