I don’t know about you, but anytime I search the internet for marketing advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down.
So, earlier this year, I put together something, I’m calling “Marketing Planning: The Ten Essential Areas to Focus On” , which saves you time and allows you to maximize your energy and attention as you move forward in your marketing. I’d like to go ahead and share it with you today.
The soul of your planning exists within your mind, and your heart resides in the research you do. Insight gained from research will provide you with two important components: stability and reality to a plan. It will guide your hopes and ambitions while pointing to goals and tactics.
You must possess the insight to begin marketing planning with research. The more concrete the research, the more practical the marketing plan. Marketing plans gain strength, stability and vitality as you focus on these ten essential areas :
The end result of research should be an arrow pointing in the right direction and a bow with the power to get the arrow to the target. The marketing plan is the shaking and vibration in which the bow and arrow are kept.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.