#MidsizeWednesday: The Formula For Midsize Business Success in 2014

Patrick McFadden

As your midsize business prepares for a successfully 2014. You must be able to mobilize your audience to action. Midsize firms need to have a “WHY” that drives them to do what they do with excellence.

To ensure that your company is on track to succeed, here’s the Formula For Midsize Business Success in 2014.

Ingredient #1. Vision Matters Now.

Vision is the lifeblood of any midsize organization. As a midsize business, you have to think big to motivate yourself and your team to achieve great things. This requires developing a goal that’s more than just getting the next sale.

To Have Success in 2014: Develop trackable metrics associated with your goals so you can measure your progress over time.

Ingredient #2. Create an Action Plan to Achieve Your Goal.

A plan of action will separate your midsize business from 97% of the other businesses. Map out your strategy for the areas of your midsize business where they want to see excellence. Without this step, you’ll find yourself chasing the new shiny object. and you’ll have trouble attaining your goals in a timely, cost-effective way because there’ll always be something else demanding your attention.

To Have Success in 2014: Set achievable milestones. These check points should be associated with your goals and related metrics.

Ingredient #3. Leverage Resources to Reach Goals.

Midsize businesses tend to have OK, but still limited resources, both financial and personnel. As a result, they tend to tradeoff time for money.

To Have Success in 2014: Assess each investment and major effort against your long-term goals to maximize resource utilization.

Question: What do you think will contribute to this formula for success in 2014?

Why Facebook Ads Fail for Remodelers (And What to Do Instead)

By Patrick McFadden • April 18, 2025
Understanding platform intent, sales cycles, and what actually works in high-ticket home services

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

From Trends to Tactics: How Our Marketing Firm Helps Medical Staffing Agencies Win in Changing Markets

By Patrick McFadden • March 8, 2025
Most marketing firms talk about tactics. We help our clients see the bigger picture.
More Posts