Even in the best of times, marketing to the government isn’t an easy task. And, when times are tough, it can be even more difficult.
As a Small, Women-owned, and Minority-owned Business (SWaM) or government contractor looking for procurement opportunities within state-funded projects, your website should be one of your most valuable marketing assets and act as an actual tool for supporting the individual efforts of your business development or capture person.
An effective website for a SWaM Business has many jobs these days and should help you:
After speaking with senior buyers and supplier diversity specialists, then consulting with SWaM businesses over the years I can say that many websites aren’t created to achieve the many jobs listed above. In some cases, websites are so poorly developed that it can be difficult for procurement professionals to advocate for and refer a SWaM Business.
Here are the must-have website elements for Small, Women-owned, and Minority-owned Businesses (SWaM):
Need more tips on how to market your SWaM business? Check out our Business to Government (B2G) Marketing Strategy.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.