How Pest Control Companies Can Boost Ranking and Phone Calls in Colder Months with Google Business Profile
Having spent considerable time marketing for pest control companies, we've come to understand that the weather has a profound impact on the type of pest control services and pest control SEO needed by a local area. As the seasons change, so does the demand for specific pest solutions and your pest control search engine optimization should follow. In particular, during the colder months, one pressing concern for both homeowners and businesses is rodent control.
The Power of Google Business Profile (formally Google My Business) For Pest Control Companies
In the digital age, when people are in need of local services, their first stop is often Google. It's where they search for a solution to their pest problems, and as a pest control company, you want to be prominently featured in these search results. This is where Google Business Profile (formally Google My Business) comes into play.
GMB is a powerful SEO tool that allows local businesses to enhance their online presence, making it easier for potential customers to find them. It includes essential information like your business's address, phone number, hours of operation, and website. But here's the thing when it comes to SEO for pest control companies: during the cold season, you want to be found for rodent control services. And there's a couple of reasons for this:
- Increased Rodent Activity: Rodents, such as rats and mice, are more likely to seek shelter indoors during the cold months to escape the harsh weather conditions. This can lead to an uptick in rodent infestations in homes and businesses during this time.
- Seasonal Demand: The demand for rodent control services tends to increase in the winter because people are more likely to notice rodent activity indoors as rodents try to find warmth and food. This heightened demand creates a business opportunity for pest control companies.
This is where a strategic tweak to your GMB can make a significant difference in your visibility and, ultimately, your incoming calls.
The Impact of the URL You Link to in Google My Business
We did a test to understand the impact of the URL you link to in your GMB listing, specifically concerning rodent control services during the cold months. The results were quite revealing. It turns out that the landing page you choose does indeed have a substantial impact on your local ranking.
Here's how it works: by incorporating "rodent control" queries into your landing page's
on page SEO elements (page title and page headings), content and URL, you increase the relevance of your listing. As a result, your
ranking in local search results sees an upward trend. However, there's a crucial caveat here. Ensure that when you optimize for a specific keyword, it actually returns a map pack. If not, it's time to pivot to another keyword that does.
Content Essentials for Your GMB Landing Page
To fully leverage this strategy, it's essential to have a comprehensive understanding of what content should be present on your GMB landing page. Beyond the primary keyword, make sure to mention all the different pests you specialize in controlling and exterminating, as well as services, during the fall and winter months. By providing this well-rounded information, not only do you increase the chances of your GMB ranking for a variety of relevant searches, but you also enhance the "website mentions" justifications, a critical factor for your local ranking.
To Sum It Up
In the world of local SEO and pest control services, the specific URL you link to in your GMB listing holds significant weight. For most businesses, it's common practice to link to the homepage, given its authority, backlinks, and relevance. However, if you're among the local businesses where weather influences the types of services needed, employing a strategy like this can yield remarkable results.
By focusing on the content of your GMB landing page and optimizing it for the relevant keywords, you'll not only boost your visibility but also ensure that your pest control business is the top choice when it comes to addressing those chilling rodent problems during the cold months.
Get in Touch with Your Pest Control Marketing Expert at Indispensable Marketing
Are you a well-established local pest control company in Richmond VA looking to crack the code of Google's local search algorithm? If your goal is to dominate the first page of Google's search results and score new customers, we are your go-to partner. We specialize in pest control SEO, offering a proven approach to help you succeed.
Whether you're seeking marketing strategy consulting or monthly local SEO services specifically designed for pest control companies, we've got you covered. Contact us today to learn more and take your pest control marketing to the next level.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.