Content has never been more important to your business than today. With the traditional sales process disrupted by the internet, consumers now have the ability to obtain information on you and your company. They are information-empowered.
With this disruption comes the most commonly stated, “Content is King.” Why? because if more consumers look for information online before making their purchase decisions then your content is the tool for building trust and rapport and delivering value before the sale.
Now, the component that’s often missing from that statement is that, “Marketing is Queen and she runs the house.” This completes that statement and really brings everything full circle. “How are you going to build awareness and visibility for your content?” that is what marketing is all about—building awareness and visibility for your idea, product, service, or expertise.
Here are some ways that you could use:
Indispensable Marketing takes a process approach to developing and installing your small business marketing.