Put Your Business On Track For Success! Tip #28 – A Rising Tide Lifts All Boats
Patrick McFadden
Today we’re going to cover “A Rising Tide Lifts All Boats.” Among your marketing goals should be educating and informing prospects and customers. You should be building an engaged tribe, not just a large tribe. To do this, you need to create ways that educates, that helps the leads grow and learn. This will keep leads coming back for more.
1. Become a Resource
- Identify 30-40 referral sources
- People or Organizations
- Become a resource of information
- Create “top of mind”
2. Setting People Up
- Fusion Marketing
- Same kind of target clients & ethics
- Connect with them
- Promote them
3. Teaching People (When you do this the warm leads start to multiply, either online or offline. And warm is indispensable because cold doesn’t work as well as it use to.)
- Run a small school for few a dozen people who want to more deeply understand
- Train-the-trainer program
- Train and license others licensing
- Create distributorships
- Sell franchises
4. Helping With Workshops or Seminars
- Local Churches
- Chamber of Commerce
- Civic Groups
- Community Centers
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