The 5 Secrets to Become More Referable (Audio and Presentation Download)

Patrick McFadden

Join Patrick McFadden for an Online Seminar and Learn the Secrets of Becoming More Referable

In this session we will reveal the 5 secrets to growing your business by tapping the awesome power of referrals.

Small businesses say good-ol’ customer referrals remains the most effective marketing strategy, according to a recent report from Infusionsoft.

If you’re not focused on creating referral motivation, one that gives you a distinct competitive advantage in the marketplace, your business won’t survive long in the marketing world as we know it today.

Join me in this online seminar to build your Referral Strategy.

In this content rich session, we will cover:

  • How to approach your referability logically and practically
  • How to build a simple referral strategy based on proven referral generating techniques
  • The precise order you must work in order to be most profitable
  • How to become the obvious choice business that gets talked about
  • How to know where to invest your dollars and time
  • and so much more

If the pace of change for marketing – specifically generating referrals – seems to be moving faster than you can keep up, you’re not alone.  Take action today.

Just to reiterate, not only do you get 30-40 minutes of LIVE audio from Patrick laying out how to create your game plan for being more referable, but you also get:

  • Audio and Presentation
  • Instant Replay access to the seminar
  • Did we mention it’s only $27?

Listen anytime on your computer!

You’ll immediately be email with a link to the presentation. You’ll have access to premier content and you can play it anytime you want.

By Patrick McFadden March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.
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