The Sales Program That Helps Companies Manage Better, Sell Faster, and Market Efficiently

Patrick McFadden

EWC Consultants,  Optimization Solutions Consulting and Indispensable Marketing have entered into a strategic partnership.  The new partnership encompasses strategic management, sales strategy and marketing strategy integration to help business owners grow their revenue.

“The SSP3 Sales Success Program 3.0 solution is an important step towards our ‘segments of one’ vision for the future of business growth. Management integrated and aligned with sales and marketing teams enables a organization to manage, sell and market much more effectively, the way enterprise organizations uses their resources.”

As a master at developing sales teams, Chief Sales Coach, Thomas Ellis is well aware of the effective training methods to help sales professionals adapt to nontraditional buying behaviors that have emerged in the marketplace. Strategic Management Consultant, Walter S. Swindell,II shows business owners the unique genius in each member of their team and provides them with the tools to use this as a competitive advantage. Strategic Marketing Consultant, Patrick McFadden challenges business owners to think and approach marketing using a strategy-first process that generate more leads and more sales.

Powered by a simple and actionable integrated approach of strategic management, sales and marketing strategies the new SSP3 Sales Success Program 3.0 solution helps business owners:

  • Use their staff as a competitive advantage— develop a culture where your staff uses their strengths to assist in future growth and profitability
  • Deliver relevant marketing programs— Target the right message to the right customer at the best moment of opportunity to drive action.
  • Develop a easy and simple sales process that will enhance your ability to attract more profitable customers.
  • Integrate sales and marketing— Organizations that get sales and marketing on the same page achieve 20% revenue growth on average annually.

IF YOU ARE INTERESTED IN THE SSP3 (SALES SUCCESS PROGRAM 3.0)  DOWNLOAD YOUR SSP3 MARKETING KIT TODAY AND WE WILL BE GLAD TO DISCUSS THE PROGRAM AND MEET YOUR NEEDS.

About Thomas Ellis
Thomas is sales management veteran with over 25 years experience in coaching, consulting, developing sales personnel, and sales managers. In 2010 he started EWC Consultants. EWC Consultants focuses on teaching sales teams, business owners, and sales professionals how to master basic sales activities which leads to closing BIG deals. The process he developed is repeatable, easy to learn, and generates great results.

About Patrick McFadden
Patrick McFadden is a strategic marketing consultant and advisor, challenging CEOs, Business Owners and Marketing/Sales Directors to think and approach marketing in a different way for better results. He is active engaging organizations with entrepreneurial leadership that value strategic thinking, look for alternative marketing approaches and seek fresh ideas.

About Walter Swindell
Optimization Solutions Consulting was formed by Walter S. Swindell, II to provide individuals and organizations with tools and processes that contribute to the development of a road map for success. The company focuses on improving results by leveraging people, processes, technology and profits towards the organization’ s purpose.  Optimization Solutions Consulting is focused on helping organizations to effectively manage their growth, change and profitability.

By Patrick McFadden March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.
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