Doing marketing is always the hardest part. Successful marketing essentially boils down to everything you DO or SAY that your ideal customer sees and hears. CEOs, business owners, entrepreneurs, managers, directors are all typically remarkable at their technical expertise, whatever that is. The point is that you mostly likely didn’t take on that responsibility or start the business because you love marketing.
Marketing is doing and doing leads to having – whether that’s revenue, profits, leads, or awareness.
Marketing strategies don’t fail in the mental creation. They fail in implementation. Ensuring effective implementation of marketing strategies is one of the highest payoff activities for success. A successful marketing plan will never produce results without successful execution behind it.
When it comes to getting marketing done, we’ve learned that start-ups and organizations can take their business to the next level by doing these three things.
The key to successful implementation of a marketing plan is execution, the actual doing of the planned marketing activities.
Initiatives don’t get completed by stating them on paper – they require an installation (action, management, and follow-up.)
Indispensable Marketing takes a process approach to developing and installing your small business marketing.