Midsize and small businesses biggest challenges and opportunities reveal the rise of the empowered customer. Consumers are changing the way products are marketed, sold, manufactured and sourced. Today’s consumers have unlimited access to information— so they’re well-informed, social media-savvy, and share their views with the world.
They are more demanding—expecting current and future communication channels, such as mobile and social, to deliver an exceptional customer experience. And they can make or break brands overnight. We have entered the era of the empowered customer.
For midsize and small businesses to understand what they must do in this new era, they must focus on positioning themselves as a trusted informational provider. This means an intense focus on content marketing. Here are 7 steps to content marketing success:
Question: What do you think? What are you doing to adapt to the empowered customer?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.