The enemy of your midsize or small business, when you’re trying to attract new clients or customers using online marketing activities, is having an attitude of an “taker.” Yes, the attitude of an taker will keep your business from attracting new clients and customers. In fact, 100% of the time, without no exceptions, the businesses who are “takers” are not successful at attracting suspects, prospects, fans, or hot leads. Instead, the internet always reward “givers”—businesses who are generous and share.
The businesses who are givers understand that the secret to success online is to “build online influence.”
The more generous you are, the more you will succeed online and:
- the more prospects you will attract
- the more people you will influence
- and the more conversations you will lead
Influence is the secret to success online. It’s the yeast in the dough. It’s the foundation for attracting prospects online that will ultimately lead to new clients or customers.
The challenge, though, of online marketing has always been for midsize and small businesses to commit to a process, a journey, a strategy, but to understand that the online landscape constantly changes and so will their networks, tools and tactics as they try to get to scale.
Here’s the components of a process, a journey, a strategy, that will lead you to new clients and customers.
- Be on a Mission. Focus on becoming a company of influence in your market, you’ll build more trust and loyalty.
- Care. Show people that you truly care about helping them and that you are sincere about it.
- Develop the Right Mindset. Building influence online doesn’t happen overnight. It’s a long-term investment in helping others solve problems, get smarter, and achieve more.
- Be Consistent. If you consistently spend your time on influence-building activities, you can achieve great things online that will benefit your business for many years to come.
Remember, it will be difficult to sustain success, without a strong foundation of “influence” in place. You can try every online tool or tactic available, but without influence at the core, you won’t get far.
Question: What will you do to build influence online?