The Secret to Using ChatGPT for Small Business Marketing

Patrick McFadden

There are countless blogs, websites, articles and even podcasts dedicated to the topic of "how to use chatgpt for marketing" or "chatgpt prompts for marketing".


99% of the advice, guidance, and tips I've come across default to tactics or focus on things such as chatgpt prompts for digital marketing, chatgpt for marketing content social media and pr, chatgpt for marketing automation or an exhausted list of ways ChatGPT can be used.


All good and essential things for sure, but I’ve been doing small business marketing for some time and the race to use the technology to its full potential, create content quickly, and save time fails to take into account this underlying truth.


A process approach to developing and installing your marketing is the secret to success.


I don’t mean to oversimplify here, but how you develop your marketing and install your marketing must be your first goal. Do this, and chances are everything else takes care of itself – or at least the time you spend on using ChatGPT for marketing will become amplified.


When you don’t have a repeatable process approach to dictate  how your marketing is developed and installed, then you’re just going to hope, guess, spray and pray about what tasks, tactics, and most importantly chatgpt prompts for marketing you should be using.


Let Me Explain:

The Indispensable Marketing Process is our repeatable process. It relies heavily on the idea of placing strategy before tactics; we call our approach diagnosis before prescription. We help our clients understand who their ideal client is, what their message of differentiation and problems they solve are, and then use marketing channels to promote that strategy. All of this is mapped out over the customer journey.


Any client that interacts or engages us gets a variation of this repeatable process approach to marketing. After that, we get into Launch Grow and Amplify—our approach for activating a marketing strategy plan through a installation process.


This allows us to have a repeatable process that simply isn’t using commonplace tactics on all clients without adjusting it to their specific needs. In reality, 85% of our small business clients need the same 85% of small business marketing services. They just need those marketing services applied in slightly different ways and at different stages, depending on the specifics of their business and their core strengths.


How Does This Help You Use ChatGPT For Marketing?

With a repeatable process approach to marketing you can now determine and identity the chatgpt marketing prompts that align with your workflow.


Using our "diagnosis before prescription" repeatable process I'm going to layout how this framework allows you to use chatgpt for marketing success. This process requires all clients to identify, develop or update these strategy elements:


  • a narrow focus on ideal customers - here you would use a ChatGPT prompt to understand your customer
  • a true understanding of the problems you solve - here you would use a ChatGPT prompt to summarize customer feedback
  • a message of difference that is valued - here you would use a ChatGPT prompt to create messages based on the customer feedback summary
  • a marketing process that matches the buying process - here you would use a ChatGPT prompt to develop a customer journey map
  • the resources to effectively implement campaigns and activities  - here you would use a ChatGPT prompt to outline a calendar 


I’m not suggesting that you throw the 190 ChatGPT Prompts Marketers Should Use, 40+ ChatGPT prompts for marketing, or 500-Plus ChatGPT Prompts for Marketers best practices out the window but I am suggesting that you create or adopt a process approach for how you develop and install marketing in order  to achieve real marketing success.


Contact Your Marketing Consultant at Indispensable Marketing

If you’re a service based business that needs help with installing a marketing process or your company’s online presence on Google and other search engines, at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.

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