If you’re a small business owner, there’s always more to do than time in a day, week or month?
The key to de-stressing your life, growing your reach, scaling your marketing, and coordinating marketing activities is advance planning for what needs to be done.
When you prioritize what’s important, decision making gets a heck of alot easier and you and your staff will focus on the tasks that produce wins.
One of the foundational elements of the Indispensable Marketing Process is the idea of managing and planning your marketing by the marketing calendar. You know the rule: If it doesn’t get scheduled, it will never get done.
There’s something very powerful about the visual reminder that you’ve committed to making that follow-up phone call every month for example.
While many people are familiar with the idea of a marketing calendar, few actually live by it.
Over the years I’ve also trained business owners to use the marketing calendar in another very powerful way. These three things can take your business to the net level:
Indispensable Marketing takes a process approach to developing and installing your small business marketing.