Todd McCandless on the Why and Where of Networking

This is a guest post by Todd McCandless. Todd McCandless is the Principle/Owner of Face2Face Marketing and Founder of STEP (Successful Thinkers Entrepreneurial Program). If you’d like to guest post on this blog, check out the guidelines here.

The why and where of networking are both important. But there is a priority to them. Why always comes first. Always. If you have a clear “why”, you will eventually attract the right strategy (where and what). If you don’t have a clear “why”, no strategy will save you.

This the first in a 3 part series on Networking. Part one covers where to network and why.

Question: Do you agree with Todd? What is your “why” for networking?