Most businesses and brands are stuck in the monologue mindset when it comes to customers. This mindset represents the process of creating a product, then marketing it to them via direct mail, advertising, or promotional gimmicks. No conversation, no questions asked, and no dialogue.
And with no dialogue and the internet having unlimited shelf space for all products and services, most businesses and brands are struggling. Struggling to understand how to break though the noise, break through the clutter, and make the sale.
This new marketplace requires a new type of company, one that is centered around relationships with customers, not advertising and promotional gimmicks. It’s only through two-way conversations that you can build relationships. Customers value communication—bilateral intimacy—engagement and the tools are in place for you to start doing so. You must put more time and energy into thinking about how to hold constructive conversations—the kind that create positive relationships with customers.
Here are five ways to create dialogues with customers and build relationships:
Obviously, these are just a few that came to my mind, but I’m sure there are more ways to create two-way conversations and build relationships. The key is to understand that the success of your idea, product, or services rest on the relationships you build through two-way conversations.
Question: What ideas do you have to create two-way conversations that build relationships?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.