Every CEO, Business Owner, VP of Marketing, Director … marketer essentially wants to know the one thing they can do to get massive results, the magic pill they can take, the one bit of advice from an expert that will turn the ship around.
Truth is, marketing is mostly a bunch of hard work, done consistently. However, there is one thing that every marketer can do that works – the one ultimate secret to give your business a shot at success. Want to know what that is?
Develop strategic patience. Every successful marketer has this secret weapon. It takes a while for prospects to trust you, and if you change your marketing, media, and identity, you’re hard to trust. Success comes to those who begin with a plan, and have the strategic patience to move beyond the need for instant results.
The reason great marketing is so powerful in the first place is that it doesn’t manipulate, it persuades — it’s useful information, presented in an accessible, interesting way.
Discovering that takes strategic patience. More great marketing has fallen short due to impatience on the part of the marketer than for any other reason.
Your resourceful website might not do the job. Your aggressive direct mailings might not deliver as well. But your website and direct mailings, combined with your telephone follow-up, email newsletter, seminar, advertising, publicity and patience get the job done very nicely.
It’s your strategic patience that wins the award for the profits generated by your marketing.
So the secret in a nutshell is this…
It takes a special person to stay the course while marketing effort after marketing effort fails to hit home. It takes remarkable discipline to remain with the marketing program when instant results are not produced.
You must restrain from making changes in your marketing programs and develop the willingness to continue executing a marketing strategy despite the absence of quick financial strokes.
You must have more strategic patience than your competition.
Marketing continues to be a collision of business, science, art, and strategic patience. It works. But it rarely works instantly. That’s why the most crucial vehicle in that collision called marketing is your own strategic patience.