Would you like your advertising efforts to bring in real results?
How about have your referral programs double (2x) sales?
Do you want more quality traffic to your website?
Maybe, even have your service and product pages generate a flood of new customers or clients?
An excellent way to accomplish those objectives above is to constantly learn more about your customers or target markets.
The hard cold truth is that understanding your customers allows you to market your business more effectively and generate more sales.
If you’ve never had strategic listening conversations with customers or target markets before, do it ASAP as it is the best way to:
Now, much has been written and spoken about understanding your customers or target markets but below are the three ways to get your start-up or organization ball rolling as they can provide a great foundation for getting at what’s truly important to your customers. Start talking to customers every month and you’ll be rewarded with insight and sales.
Far too often businesses create advertising campaigns around irrelevant pain points and features, referral programs that don’t create referral motivation, and optimize their websites around industry specific jargon and terms when their ideal customers really pay attention, engage and respond to other communicating factors.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.