Using a Blog to Become a Thought Leader in Your Industry, Part 2
In my last post , I wrote about the importance of shaping people’s perception of your company and its products–the right way. I shared that the ability to shape people’s perception of your company and its products is critical to your success. If you can’t fight for your prospect and customers mind, you are not going to go very far in the battle for their wallet.
Now that you have shipped (published) your blog post. It’s time to market it. Content is King, but Marketing is Queen. You have to market your content if you’re going to break through the noise and clutter. This is where arenas (social media) and content can really work like a marriage. Content is fire, and social media is gasoline.
Not to mention it’s much easier to use arenas to promote compelling content, than it is to promote your company.
Here’s how you or your company can become a thought leader in your industry by effectively marketing and promoting your content:
- Permission list. Push your content out to your email list. These people have given you their permission and want to be marketed to.
- Likes and followings.
Push the content out to social accounts. These people want to have more interactions with you or your company.
- Interest groups. Build a list of the top 5 Facebook and LinkedIn groups related to your industry that have over 1,000 followers, and another list for smaller groups. Then update each group with each new blog post.
- Keywords. Use keywords in your status updates.
- Tell them what to do. Tailor a call to action to direct readers back to your stage , a place for comments and where you can best sell your ideas, services or products.
- Track. Use a checklist to keep track of each task.
Publishing content alone is not enough to become a thought leader in your industry. Marketing is usually what puts your content and thoughts over the top in success.
In part 3 of this series, I will explain exactly how to network with industry authorities and influencers.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.