If you are a small business owner—or plan to be one—you will inevitably be asked to appear on a radio or internet show to talk about your business and provide valuable content that will benefit their listeners. It’s critical that you learn how to prepare for a radio interview.
Assuming you have a remarkable product or service, nothing drives awareness that could lead to a sale more effectively than publicity.
I have personally done more than a hundred radio interviews. During that time, I went through rounds of baptism by fire—bad radio interviews, okay radio interviews, and "holy smokes, you nailed it" radio interviews.
From those experiences, I realized that while I and most small business owners spend a lot of time working on our businesses, very few of us work on our interviewing skills. As a result, our stories, products, and services do not sell as well as they should.
Therefore, based on my experience, I would like to offer ten in-the-trenches suggestions for improving your radio interviewing skills:
Building a great product or service is half the job. The other half is embracing your role as the business’s chief spokesperson. If you do this well, you have a chance of creating a long and successful business.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.