I have always viewed LinkedIn as a valuable online tool to help connect with the people whom I might potentially want to work with and ignite the beginnings of business partnerships, client relationships and friendships.
The lifeline of new and existing business is relationships, not connections. This is an important principle to understand. While the internet’s sole purpose is to be a connection machine. It has also caused a lot of fake networking. Networking is always important when it’s real and a useless distraction when it’s fake.
Most of the people using LinkedIn are focused on growing their connections numbers. Keeping track of how many people connect with them. However, the challenge lies in actually going deep not wide with those connections that you’ve made via online. If you’re simply connected to someone but have no further dialogue, what have you really accomplished?
Here’s how you can accomplish something and move from the LinkedIn connection phase into the relationship phase:
Question: What do you think? How do you move from the LinkedIn Connection phase into the Relationship phase?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.