The problem that every business faces is that technology moves fast. With more technology, customers and prospects grow in technical savyiness, and buying and selling takes a new course. As you continue to strive for those indispensable relationships that motivate prospects and customers to take action and/or buy your business blog could be your best salesperson.
Business blogs are great because if you have a lean department with leaner budgets, using your blog as the core pillar of your online marketing strategy is a relatively simple, low-cost content activity that can have significant SEO and lead-generation benefits if done right.
If you’re seeking to turn your business blog into a sharp, component and relevant salesperson, you must provide 4 key components:
For many business owners and their employees, this can be a pretty big order. A business blogs strategic purpose is to build the brand (attract prospects), support sales (increase sales) and expand reach (support customers.) The challenge for many businesses is that they haven’t done the necessary planning to make this happen.
Here’s how to do the necessary planning that will turn your business blog into your best salesperson :
The key to small to midsize businesses making their blog into their best salesperson is to leverage its power as a SEO, social media and content marketing tool to create and distribute the information customers actively seek without the sales jargon.
Question: What do you think? What step would you add to help create a better salesperson?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.