8 Google Business Profile Optimization Tips For Attracting and Winning Customers
In this digital world, where online visibility can make or break a business, Google has become the ultimate gateway to potential customers. Did you know that a complete Google business profile can increase your chances of not only attracting but also winning over customers?
According to Google's own insights, businesses with comprehensive profiles are a whopping 70% more likely to attract visits and 50% more likely to secure purchases. But it doesn't stop there – having a fully-fledged profile on Google Maps and search can also make your business appear almost three times more reputable.
Today, I'm here to guide you through a google my business optimization journey for your Google business profile to not just be seen, but to become the obvious choice for your customers.
The Power of a Complete Profile
Google's extensive research has conclusively proven the profound impact of a complete business profile. This is more than just filling out fields – it's about crafting a compelling digital presence that resonates with your ideal customer. A comprehensive profile offers customers valuable insights, establishes credibility, and significantly boosts their confidence in your brand and offerings.
Navigating the New Google Profile
Google turned the tables in August 2022 by revamping its entire profile setup, offering businesses a direct avenue to edit their profiles right within the search results. Now, those clickable icons that appear on the screen can lead you to a treasure trove of possibilities. Let's delve into some key components that Google has singled out as paramount to creating a effective and customer winning profile.
#1: Services that Speak Volumes
Take control of your narrative by leveraging Google's suggested services, and don't forget to add your unique offerings. Dazzle your potential clients by showcasing the range of solutions you provide.
Service businesses can choose from suggested services based on their business category. For example, as suggested services, a plumber may find 'Install faucet' or 'Repair toilet' as services to add. A landscaper may find 'Irrigation' or 'Outdoor lighting.” If the type of service that you perform isn't listed, you can add custom services.
#2: Categories: Define Your Identity
Choosing the right categories is like adorning your business with a distinct identity. Handpick up to 10 categories that mirror the essence of your business, ensuring that your customers find you exactly where they should.
#3:Products: Unveiling Your Offerings
Whether you're in the realm of physical products or service-based solutions, listing them as products can set you apart. Your offerings will proudly grace the search results, capturing attention and engagement.
#4: Visual Storytelling with Photos and Videos
Paint a vivid picture of your business with images – inside, outside, and of your dedicated team. A visual narrative creates a connection and invites customers to step into your world.
There are several types of photos you can add to your Business Profile:
- Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
- Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
- Business photos: Add different photos to highlight features of your business to attract and inform customers.
#5: The Perfect Pitch: Business Description
In a concise space, present an enticing snapshot of what your business is all about. A well-crafted business description can intrigue and prompt curious customers to explore further.
When you create your business description, make it real, personal, and engaging. Your company isn’t just a business, it’s your story with customers. When you make your description, make sure it follows our business description guidelines.
#6: Opening Date: A Significant Milestone
An often overlooked yet essential detail – your opening date. Beyond just a piece of trivia, this date plays a pivotal role in showcasing your business's journey, adding an authentic touch to your brand.
On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.
#7: Hours: Clear and Reliable
In an era where convenience reigns supreme, clearly stated operating hours can be the difference between a delighted customer and a missed opportunity. Cover regular hours, holidays, and specialized services to ensure no customer is left guessing.
- To keep your customers up to date, set your business’s main hours or mark it closed.
- To change your hours for holidays or other temporary periods, set special hours.
- To change your hours for specific features and services your business offers, set More hours.
#8: Attributes: Shining in Uniqueness
Stand out from the crowd with attributes that highlight your business's distinct qualities. From being women-led to offering online appointments, these attributes showcase your commitment to meeting diverse customer needs.
You can select various attributes to let customers know details about your business. You can share whether your business offers outdoor seating or Wi-Fi. Select relevant, accurate attributes for your Business Profile to help your business stand out online.
Attributes appear on your Business Profile on Google Search, Google Maps, Google Pay, and other Google products and services. If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search, Google Maps, Google Pay, and other Google products and services.
Wrap Up
As you embark on your journey to conquer google my business seo and win customers, remember these fundamental components that can make your profile irresistible. Your services, products, photos, business description, opening date, hours, and attributes collectively form the symphony of your business story. And let's not forget the secret sauce – the invaluable customer reviews.
Encourage your clients to leave reviews accompanied by photos, igniting a cycle of positive engagement that elevates your brand. So, gear up to not just dominate Google but to captivate hearts and minds, emerging as the preferred choice in the dynamic world of digital business. Let's harness the power of an optimize google business profile and watch your brand flourish like never before.
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