8 Google Business Profile Optimization Tips For Attracting and Winning Customers

Patrick McFadden

In this digital world, where online visibility can make or break a business, Google has become the ultimate gateway to potential customers. Did you know that a complete Google business profile can increase your chances of not only attracting but also winning over customers?


According to Google's own insights, businesses with comprehensive profiles are a whopping 70% more likely to attract visits and 50% more likely to secure purchases. But it doesn't stop there – having a fully-fledged profile on Google Maps and search can also make your business appear almost three times more reputable.


Today, I'm here to guide you through a google my business optimization journey for your Google business profile to not just be seen, but to become the obvious choice for your customers.


The Power of a Complete Profile

Google's extensive research has conclusively proven the profound impact of a complete business profile. This is more than just filling out fields – it's about crafting a compelling digital presence that resonates with your ideal customer. A comprehensive profile offers customers valuable insights, establishes credibility, and significantly boosts their confidence in your brand and offerings.


Navigating the New Google Profile

Google turned the tables in August 2022 by revamping its entire profile setup, offering businesses a direct avenue to edit their profiles right within the search results. Now, those clickable icons that appear on the screen can lead you to a treasure trove of possibilities. Let's delve into some key components that Google has singled out as paramount to creating a effective and customer winning profile.


#1: Services that Speak Volumes

Take control of your narrative by leveraging Google's suggested services, and don't forget to add your unique offerings. Dazzle your potential clients by showcasing the range of solutions you provide.


Service businesses can choose from suggested services based on their business category. For example, as suggested services, a plumber may find 'Install faucet' or 'Repair toilet' as services to add. A landscaper may find 'Irrigation' or 'Outdoor lighting.” If the type of service that you perform isn't listed, you can add custom services.


#2: Categories: Define Your Identity

Choosing the right categories is like adorning your business with a distinct identity. Handpick up to 10 categories that mirror the essence of your business, ensuring that your customers find you exactly where they should.


#3:Products: Unveiling Your Offerings

Whether you're in the realm of physical products or service-based solutions, listing them as products can set you apart. Your offerings will proudly grace the search results, capturing attention and engagement.


#4: Visual Storytelling with Photos and Videos

Paint a vivid picture of your business with images – inside, outside, and of your dedicated team. A visual narrative creates a connection and invites customers to step into your world.


There are several types of photos you can add to your Business Profile:


  • Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
  • Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
  • Business photos: Add different photos to highlight features of your business to attract and inform customers.


#5: The Perfect Pitch: Business Description

In a concise space, present an enticing snapshot of what your business is all about. A well-crafted business description can intrigue and prompt curious customers to explore further.


When you create your business description, make it real, personal, and engaging. Your company isn’t just a business, it’s your story with customers. When you make your description, make sure it follows our business description guidelines.


#6: Opening Date: A Significant Milestone

An often overlooked yet essential detail – your opening date. Beyond just a piece of trivia, this date plays a pivotal role in showcasing your business's journey, adding an authentic touch to your brand.


On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.


#7: Hours: Clear and Reliable

In an era where convenience reigns supreme, clearly stated operating hours can be the difference between a delighted customer and a missed opportunity. Cover regular hours, holidays, and specialized services to ensure no customer is left guessing.



#8: Attributes: Shining in Uniqueness

Stand out from the crowd with attributes that highlight your business's distinct qualities. From being women-led to offering online appointments, these attributes showcase your commitment to meeting diverse customer needs.


You can select various attributes to let customers know details about your business. You can share whether your business offers outdoor seating or Wi-Fi. Select relevant, accurate attributes for your Business Profile to help your business stand out online.


Attributes appear on your Business Profile on Google Search, Google Maps, Google Pay, and other Google products and services. If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search, Google Maps, Google Pay, and other Google products and services.


Wrap Up


As you embark on your journey to conquer google my business seo and win customers, remember these fundamental components that can make your profile irresistible. Your services, products, photos, business description, opening date, hours, and attributes collectively form the symphony of your business story. And let's not forget the secret sauce – the invaluable customer reviews.


Encourage your clients to leave reviews accompanied by photos, igniting a cycle of positive engagement that elevates your brand. So, gear up to not just dominate Google but to captivate hearts and minds, emerging as the preferred choice in the dynamic world of digital business. Let's harness the power of an optimize google business profile and watch your brand flourish like never before.

The Ultimate Guide to Facebook Advertising for Mental Health Agencies

By Patrick McFadden • December 11, 2024
Facebook advertising can be a powerful tool for mental health agencies seeking to connect with individuals in need of their services. However, creating effective campaigns in this sensitive field requires a unique blend of strategy, compliance, and empathy. This guide is designed to help mental health agency CEOs and owners navigate the complexities of Facebook advertising, offering a detailed roadmap to building successful campaigns.

The Future of Search: How Service-Based Businesses Can Prepare for 2025

By Patrick McFadden • December 6, 2024
The search landscape is undergoing significant changes, and service-based businesses—like commercial cleaning companies, electricians, remodelers, and repair services—are feeling the impact. Google is prioritizing paid placements, while AI tools like ChatGPT are changing how consumers find and choose providers. These shifts are creating challenges for businesses relying on traditional search strategies, but they also present new opportunities for those willing to adapt. Here’s what’s happening and how to prepare for what’s coming in 2025.  What’s Changing in Search Google’s Prioritization of Paid Ads Local Service Ads (LSAs): These are now dominating the top of search results, especially for service industries like cleaning, electricians, and remodelers. LSAs prioritize businesses based on proximity, reviews, and ad spend, making organic rankings less impactful. Ads in the Map Pack: Google is integrating paid ads directly into the local map pack, further reducing visibility for organic listings. Generative AI in Search Results: AI-powered summaries often highlight paid advertisers and well-optimized businesses, leaving little space for organic results. Impact on Service-Based Businesses: Companies relying solely on organic rankings are seeing fewer inquiries. Increased competition in paid ads is driving up costs, making it harder for smaller businesses to compete. The Rise of AI Tools Like ChatGPT AI platforms are becoming a go-to resource for consumers researching services. These tools prioritize brand reputation and authority over traditional SEO factors like keywords and proximity. Impact on Service-Based Businesses: Businesses with a strong reputation and recognizable brand are more likely to be recommended by AI platforms. Those relying only on Google’s keyword-based ranking systems may struggle to stay visible. How Service Businesses Can Prepare for 2025 1. Invest in Targeted Advertising Paid advertising is a short-term solution to maintain visibility in an increasingly competitive online space. Here’s how different service businesses can use ads effectively: Commercial Cleaning Companies: Use Local Service Ads to target office managers and facility owners in your service area. Focus on Google Ads for terms like "daily office cleaning" or "floor waxing services near me." Electricians (Residential and Commercial): Promote emergency services through PPC campaigns targeting "24-hour electrician near me." Use LSAs to target high-intent customers for specific services like rewiring or panel upgrades. Remodelers: Target kitchen and bathroom renovation keywords in your local area through PPC. Highlight high-ticket services like custom home additions or luxury remodels. Installation/Repair Companies: Run ads promoting seasonal services (e.g., HVAC repairs in winter, appliance installation for holidays). Takeaway: Small investments in LSAs and PPC ensure your business stays visible while preparing for longer-term solutions. 2. Build a Brand That Works Across Google and AI Branding is critical for service-based businesses looking to reduce dependency on paid ads and thrive in the evolving search ecosystem. When customers recognize your business name, they’ll search for you directly, bypassing the competition. Here’s how to build a strong brand: Showcase Expertise Through Educational Content Create e-books or downloadable guides like: "5 Questions to Ask Before Hiring a Commercial Cleaning Company." "The Ultimate Guide to Choosing the Right Electrician for Your Business." "10 Signs You Need a Bathroom Remodel." Post blogs or social media content addressing common customer questions. Leverage Video Content For commercial cleaning: Show before-and-after videos of deep cleaning projects. For electricians: Film a walkthrough of an electrical upgrade explaining the process. For remodelers: Highlight completed projects with a virtual home tour. For installation/repair companies: Create tutorials or maintenance tips to build trust. Encourage Reviews and Referrals Launch referral programs offering discounts for successful recommendations. Ask satisfied customers to leave detailed reviews on Google and other platforms. Engage in Community Activities Sponsor local events or participate in trade shows to increase visibility. Partner with complementary businesses (e.g., real estate agents, interior designers) to expand your reach. Takeaway: A strong brand ensures your business ranks well in AI searches while also attracting direct inquiries. 3. Diversify Lead Generation Channels While Google remains a key player, diversifying how you generate leads reduces your dependency on any single platform. Here’s how service-based businesses can diversify effectively: Social Media Presence Use Facebook and Instagram to run targeted ads featuring testimonials and completed projects. Post short-form content on TikTok or YouTube Shorts to engage a broader audience. Email Marketing Send newsletters highlighting special promotions, seasonal services, or recent successes. Optimize Alternative Platforms Ensure your business is well-represented on Yelp, Angie’s List, and other industry-specific directories. Takeaway: A multi-channel strategy protects your business from over-reliance on Google’s changing algorithms.

The Right Way to Optimize Your Title Tags: How to Maximize Local SEO Rankings

By Patrick McFadden • December 5, 2024
When it comes to local SEO, optimizing your title tag is one of the most impactful strategies for improving your rankings in Google. But here's the kicker – not everyone is getting it right. The common myth is that title tags should be kept short, simple, and to the point. But there's more to it than just keyword stuffing or hitting a "character limit." Let's break down why title tag optimization is crucial and how to make sure you're doing it right. Why Title Tags Matter for Local SEO A title tag is a key element in determining how well your site ranks in local search results. It appears at the top of your page and in the search results, making it one of the first things people (and search engines) see when they visit your site. The Mistake People Make Many businesses either don’t optimize their title tags at all or use generic terms that won’t help them rank. For example, a title tag like "Home" or just the business name isn’t going to do much to help your SEO. It's essential to strategically craft your title tags with the right keywords and location for maximum impact. Step 1: Use Keywords Wisely Start by identifying the most important keywords for your business. These should align with what people are searching for when looking for services you provide. For a Richmond, VA plumber, for example, “plumber Richmond VA” or “emergency plumbing Richmond VA” are great keywords. Make sure to include these in your title tag but avoid overstuffing it. Pro Tip: Use Google My Business (GMB) categories as a starting point. Your business category is likely already a keyword that can be incorporated into your title tag. Step 2: Add Locations to Target Local SEO thrives on location-specific keywords. Including the city or neighborhood in your title tag is key. For example, "Jim’s Electrical Services in Richmond, VA – Trustworthy Electrical Services" would be a great title tag to rank for services in the area. Pro Tip: Don’t limit yourself to just the primary city; include surrounding areas or neighborhoods where your business operates. It can broaden your reach and increase your chances of ranking for multiple local searches. Step 3: Make It Click-Worthy A title tag is more than just a ranking factor – it’s also a sales pitch. If your title doesn’t stand out, users will scroll right past it in the search results. Add an element that makes your title tag enticing and unique. Phrases like "trusted," "reliable," or "same-day service" can make a big difference. Pro Tip: Make sure the first part of your title tag includes the most important keyword and location, but reserve the end for something catchy that will encourage users to click. Step 4: Don’t Stress About the Length There’s no hard-and-fast rule for how long a title tag should be. The common misconception is that title tags need to fit within a 50-60 character limit. While Google does truncate title tags if they’re too long, don’t worry about maximizing your space – use as much as you need to properly optimize it. Here are the facts: 2022 research by Zippy shows that Google rewrites about 60% of the title tags in its SERPs. In 2021, Google’s John Mueller confirmed that the original title is still used for rankings even when it gets rewritten in the SERPs. Pro Tip: Use the ellipsis (three dots) to your advantage. Keywords and location information can go beyond what’s visible in the search results, still contributing to your rankings without affecting the display in search results. Come up with a compelling, click-worthy H1 that Google can use in the SERPs instead of your original keyword-stuffed title tag. Step 5: Don’t Overload with Brand Names This one’s a little controversial. For well-known brands, including the brand name in the title tag is a no-brainer. But for local businesses with less recognition, it’s often better to focus more on what the customer is searching for – not your brand. Pro Tip: If your brand name isn’t widely recognized or searched, skip it. Instead, focus on the keywords that will bring in traffic and increase your visibility in local search results. Final Thoughts: Optimizing Title Tags for Local SEO Success Optimizing your title tags is one of the simplest yet most effective ways to improve your local SEO rankings. By incorporating high-value keywords, targeting localities, and creating catchy titles that attract clicks, you’re giving your website the best chance to stand out in local search results. So, take the time to craft compelling title tags, and you’ll start seeing an improvement in both rankings and click-through rates. Remember, when it comes to title tags, it’s not just about fitting within a set character limit or inserting a keyword – it’s about crafting a title that’s optimized for search and enticing for the user. Stay focused on the key elements, including keywords, location, and user engagement, and you’ll be well on your way to dominating local search results.
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