8 Google Business Profile Optimization Tips For Attracting and Winning Customers

Patrick McFadden • August 16, 2023

In this digital world, where online visibility can make or break a business, Google has become the ultimate gateway to potential customers. Did you know that a complete Google business profile can increase your chances of not only attracting but also winning over customers?


According to Google's own insights, businesses with comprehensive profiles are a whopping 70% more likely to attract visits and 50% more likely to secure purchases. But it doesn't stop there – having a fully-fledged profile on Google Maps and search can also make your business appear almost three times more reputable.


Today, I'm here to guide you through a google my business optimization journey for your Google business profile to not just be seen, but to become the obvious choice for your customers.


The Power of a Complete Profile

Google's extensive research has conclusively proven the profound impact of a complete business profile. This is more than just filling out fields – it's about crafting a compelling digital presence that resonates with your ideal customer. A comprehensive profile offers customers valuable insights, establishes credibility, and significantly boosts their confidence in your brand and offerings.


Navigating the New Google Profile

Google turned the tables in August 2022 by revamping its entire profile setup, offering businesses a direct avenue to edit their profiles right within the search results. Now, those clickable icons that appear on the screen can lead you to a treasure trove of possibilities. Let's delve into some key components that Google has singled out as paramount to creating a effective and customer winning profile.


#1: Services that Speak Volumes

Take control of your narrative by leveraging Google's suggested services, and don't forget to add your unique offerings. Dazzle your potential clients by showcasing the range of solutions you provide.


Service businesses can choose from suggested services based on their business category. For example, as suggested services, a plumber may find 'Install faucet' or 'Repair toilet' as services to add. A landscaper may find 'Irrigation' or 'Outdoor lighting.” If the type of service that you perform isn't listed, you can add custom services.


#2: Categories: Define Your Identity

Choosing the right categories is like adorning your business with a distinct identity. Handpick up to 10 categories that mirror the essence of your business, ensuring that your customers find you exactly where they should.


#3:Products: Unveiling Your Offerings

Whether you're in the realm of physical products or service-based solutions, listing them as products can set you apart. Your offerings will proudly grace the search results, capturing attention and engagement.


#4: Visual Storytelling with Photos and Videos

Paint a vivid picture of your business with images – inside, outside, and of your dedicated team. A visual narrative creates a connection and invites customers to step into your world.


There are several types of photos you can add to your Business Profile:


  • Logo: Help your customers recognize your business on Google. For businesses that have their basic information, such as a phone number or hours of operation, the Business Profile highlights the logo.
  • Cover photo: Set a cover photo at the top of your profile that best represents your business. In some instances, this action doesn’t guarantee the cover photo will show up as the first image for your business.
  • Business photos: Add different photos to highlight features of your business to attract and inform customers.


#5: The Perfect Pitch: Business Description

In a concise space, present an enticing snapshot of what your business is all about. A well-crafted business description can intrigue and prompt curious customers to explore further.


When you create your business description, make it real, personal, and engaging. Your company isn’t just a business, it’s your story with customers. When you make your description, make sure it follows our business description guidelines.


#6: Opening Date: A Significant Milestone

An often overlooked yet essential detail – your opening date. Beyond just a piece of trivia, this date plays a pivotal role in showcasing your business's journey, adding an authentic touch to your brand.


On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.


#7: Hours: Clear and Reliable

In an era where convenience reigns supreme, clearly stated operating hours can be the difference between a delighted customer and a missed opportunity. Cover regular hours, holidays, and specialized services to ensure no customer is left guessing.



#8: Attributes: Shining in Uniqueness

Stand out from the crowd with attributes that highlight your business's distinct qualities. From being women-led to offering online appointments, these attributes showcase your commitment to meeting diverse customer needs.


You can select various attributes to let customers know details about your business. You can share whether your business offers outdoor seating or Wi-Fi. Select relevant, accurate attributes for your Business Profile to help your business stand out online.


Attributes appear on your Business Profile on Google Search, Google Maps, Google Pay, and other Google products and services. If you add certain attributes to your profile, your business might show up in search results when people search for places with those attributes on Google Search, Google Maps, Google Pay, and other Google products and services.


Wrap Up


As you embark on your journey to conquer google my business seo and win customers, remember these fundamental components that can make your profile irresistible. Your services, products, photos, business description, opening date, hours, and attributes collectively form the symphony of your business story. And let's not forget the secret sauce – the invaluable customer reviews.


Encourage your clients to leave reviews accompanied by photos, igniting a cycle of positive engagement that elevates your brand. So, gear up to not just dominate Google but to captivate hearts and minds, emerging as the preferred choice in the dynamic world of digital business. Let's harness the power of an optimize google business profile and watch your brand flourish like never before.


By Patrick McFadden May 2, 2025
Everyone is scaling outputs. Almost no one is scaling judgment.
By Patrick McFadden May 2, 2025
Ask anyone in tech where AI is headed, and they’ll tell you: “The next leap is reasoning.” “AI needs judgment.” “We need assistants that think, not just answer.” They’re right. But while everyone’s talking about it, almost no one is actually shipping it. So we did. We built Thinking OS™ —a system that doesn’t just help AI answer questions… It helps AI think like a strategist. It helps AI decide like an operator. It helps teams and platforms scale judgment, n ot just generate output. The Theory Isn’t New. The Implementation Is. The idea of layering strategic thinking and judgment into AI isn’t new in theory. The problem is, no one’s been able to implement it effectively at scale. Let’s look at the current landscape. 1. Big Tech Has the Muscle—But Not the Mind OpenAI / ChatGPT ✅ Strength: Best-in-class language generation ❌ Limitation: No built-in judgment or reasoning. You must provide the structure. Otherwise, it follows instructions, not strategy. Google DeepMind / Gemini ✅ Known for advanced decision-making (e.g., AlphaGo) ❌ But only in structured environments like games—not messy, real-world business scenarios. Anthropic (Claude), Meta (LLaMA), Microsoft Copilot ✅ Great at answering questions and following commands ❌ But they’re assistants, not advisors. They won’t reprioritize. They won’t challenge your assumptions. They don’t ask: “Is this the right move?” These tools are powerful—but they don’t think for outcomes the way a strategist or operator would. 2. Who’s Actually Building the Thinking Layer™? This is where it gets interesting—and thin. Startups and Indie Builders Some small teams are quietly: Creating custom GPTs that mimic how experts reason Layering in business context, priorities, and tradeoffs Embedding decision logic so AI can guide, not just execute But these efforts are: Highly manual Difficult to scale Fragmented and experimental Enterprise Experiments A few companies (Salesforce, HubSpot, and others) are exploring more “judgment-aware” AI copilots. These systems can: Flag inconsistencies Recommend next actions Occasionally surface priorities based on internal logic But most of it is still: In early R&D Custom-coded Unproven beyond narrow use cases That’s Why Thinking OS™ Is Different Instead of waiting for a lab to crack it, we built a modular thinking system that installs like infrastructure. Thinking OS™: Captures how real experts reason Embeds judgment into layers AI can use Deploys into tools like ChatGPT or enterprise systems Helps teams think together, consistently, at scale It’s not another assistant. It’s the missing layer that turns outputs into outcomes. So… Is This a New Innovation? Yes—in practice. Everyone says AI needs judgment. But judgment isn’t an idea. It’s a system. It requires: Persistent memory Contextual awareness Tradeoff evaluation Value-based decisions Strategy that evolves with goals Thinking OS™ delivers that. And unlike the R&D experiments in Big Tech, it’s built for: Operators Consultants Platform founders Growth-stage teams that need to scale decision quality, not just content creation If Someone Told You They’ve Built a Thinking + Judgment Layer™… They’ve built something only a handful of people in the world are even attempting. Because this isn’t just AI that speaks fluently. It’s AI that reasons, reflects , and chooses. And in a world that’s drowning in tools, judgment becomes the differentiator. That’s the OS We Built Thinking OS™ is not a prompt pack. It’s not a dashboard. It’s not a glorified chatbot. It’s a decision architecture you can license, embed, or deploy— To help your team, your platform, or your clients think better at scale. We’ve moved past content. We’re building cognition. Let’s talk.
By Patrick McFadden May 2, 2025
In every era of innovation, there’s a silent bottleneck—something obvious in hindsight, but elusive until the moment it clicks. In today’s AI-driven world, that bottleneck is clear: AI has speed. It has scale. But it doesn’t have judgment . It doesn’t really think . What’s Actually Missing From AI? When experts talk about the “thinking and judgment layer” as the next leap for AI, they’re calling out a hard truth: Modern AI systems are powerful pattern machines. But they’re missing the human layer—the one that reasons, weighs tradeoffs, and makes strategic decisions in context. Let’s break that down: 1. The Thinking Layer = Reasoning with Purpose This layer doesn’t just process inputs— it structures logic. It’s the ability to: Ask the right questions before acting Break down complexity into solvable parts Adjust direction mid-course when reality changes Think beyond “what was asked” to uncover “what really matters” Today’s AI responds. But it rarely reflects. Unless told exactly what to do, it won’t work through problems the way a strategist or operator would. 2. The Judgment Layer = Decision-Making in the Gray Judgment is the ability to: Prioritize what matters most Choose between imperfect options Make decisions when there’s no clear answer Apply values, experience, and vision—not just data It’s why a founder might not pursue a lucrative deal. Why a marketer might ignore the click-through rate. Why a strategist knows when the timing isn’t right. AI doesn’t do this well. Not yet. Because judgment requires more than data—it requires discernment . Why This Is the Bottleneck Holding Back AI AI can write. It can summarize. It can automate. But it still can’t: Diagnose the real problem behind the question Evaluate tradeoffs like a founder or operator would Recommend a path based on context, constraints, and conviction AI today is still reactive. It follows instructions. But it doesn’t lead. It doesn’t guide. It doesn’t own the outcome. And for those building serious systems—whether you’re running a company, launching a platform, or leading a team—this is the wall you eventually hit. That’s Why We Built Thinking OS™ We stopped waiting for AI to learn judgment on its own. Instead, we created a system that embeds it—by design. Thinking OS™ is an installable decision layer that captures how top founders, strategists, and operators think… …and makes that thinking repeatable , scalable , and usable inside teams, tools, and platforms. It’s not a framework. It’s not a chatbot. It’s not another playbook. It’s the layer that knows how to: Think through complex decisions Apply judgment when rules don’t help Guide others —human or AI—toward strategic outcomes This Is the Missing Infrastructure Thinking OS™ isn’t just about better answers. It’s about better thinking—made operational. And that’s what’s been missing in AI, consulting, leadership development, and platform design. If you’re trying to scale expertise, install judgment, or move from tactical to strategic… You don’t need a faster AI. You need a thinking layer that knows what to do—and why. We built it. Let’s talk.
More Posts