How to Get More Visibility and Customers for Free With Google Business Profile
Are you looking for more visibility on Google? Hungry for increased sales? Crafting an effective Google business profile could be your ultimate answer. And guess what? It's absolutely free! Today, I'm diving deep into the world of Google Business Profiles, unraveling a treasure trove of tips to supercharge your profile's performance.
#1. Strategically Select Categories
Google lets you pick 10 business categories. Nail the primary one to skyrocket your ranking for desired search terms. Survey your rivals' categories for inspiration.
Think of business categories as labels that describe what your company does. These labels help people find you when they're looking for products or services like yours.
For instance, let's say you're a local contractor who specializes in fixing up homes. If you're listed as a "Remodeler" business, when folks search for things like "Fixing Houses," "Handyman Services," or "Home Makeovers," your business might pop up in their search results. Just remember, your chosen label is just one of the things that affect how high up your business appears in local Google searches. Learn more about local ranking.
#2. Optimize GMB Landing Pages
Does the url you link to in Google Business Profile impact ranking in the local 3 pack? Yes. Link your Google business profile to the perfect landing page on your website. This is a major ranking factor. Identify the page with the highest organic ranking for your keywords.
The content you put on that particular URL you've linked to holds a lot of weight and can really sway your ranking in the local results game. In most cases, it's a no-brainer to link up with your homepage. That's where the real authority, backlinks, and relevance reside. But, here's the kicker - if your business fits the bill for having a bunch of listings, a tactic like this might just be your secret weapon for reaping even better results. It's all about playing the local game smart.
#3. The 10th Review Magic
Unlock the power of the 10th review. Passing this milestone can trigger remarkable improvements for your profile. It's like an exclusive achievement in the realm of business profiles.
So there seems to be a real kick in rankings once your listing hits that sweet spot of ten reviews. So, you've got to aim for that magic number – a minimum of ten reviews. But here's the scoop, going beyond that doesn't seem to have quite the same impact on your ranking. Now, don't get me wrong, reviews still hold their ground when it comes to importance. They're not just about boosting your rank, they're like trust-building nuggets that make conversions a whole lot smoother.
#4. Engage with Reviews
A review response holds incredible sway. According to Moz, 90% of customers are influenced by your responses. Don't be the silent owner when someone offers praise.
You've got to grasp this – over 90% of your customers are leaning towards doing business with you when they see that you, as the owner, are taking the bull by the horns. I'm talking about those owner responses that don't just brush issues under the rug but own up to them, apologize, and dish out solutions that fit like a glove, all with a personal touch and lightning-fast timing. This is the real deal, your ticket to unlocking the goldmine of owner responses. But remember, this isn't a one-time gig. It's all about building a routine, a review response program that's rock-solid, regular, and, most importantly, consistent. Time to dive in and reap the rewards!
#5. Visual Storytelling
Pictures carry immense weight. Businesses loaded with photos attract more directions and website visits. Share genuine pictures of your team, craft, or store to create an authentic connection.
A BrightLocal study found that Google My Business profiles with more than 100 images get 520% more calls, 2717% more direction requests, and 1,065% more website clicks than the average business.
#6.Identity Attributes
Don't miss this bonus tip. Fill out relevant identity attributes for your business. It's not just about telling your story; these attributes amplify your ranking potential and offer customers a deeper insight into your business.
Let's talk Google Business Profile (GBP) attributes – they're like your business's own little superpowers, showing customers what you're all about and setting those expectations straight. But here's the thing, they're not just about customers; they're about owning your local search game. The nitty-gritty? The more detailed your attributes, the better your chances of coming out on top for a specific targeted search. Think about it – [accessible restaurants near me] or [Miami hotels with free wifi]. It's all about painting the perfect picture for your customers and giving your search ranking a real boost. Time to unlock the power of attributes!
Wrap Up
By following these dynamic strategies, you'll wield the true potential of Google Business Profiles. Embrace them, and watch your business bask in the well-deserved spotlight.
