Home Remodeler SEO: Google Business Profile SEO Tips
Google Business Profile SEO Tips to
Attract New Home Remodeling Projects
Today, we're delving into the realm of home remodeling. Are you a home remodeler eager to connect with new homeowners? Well, you're in the right place! Attracting and retaining clients is a challenge that all contractors face, and home remodelers are no exception. With the advent of the internet and the digital age, the way homeowners find and choose their remodeling company has undergone a significant transformation. In this blog post, we'll explore home remodeler SEO to thrive in a Google world and stay ahead of the curve.
What Google Business Profile (GBP) category should home remodelers use?
In the realm of home remodeler SEO, it's safe to say we're playing with one of the richest category available depending on the breadth of services offered. This is important because a recent Whitespark ranking factors study revealed that home remodelers who choose the right primary category will increase their rankings in local search results.
Currently, you can choose up to 10 categories for your home remodeling company: 1 primary category, and rest as secondary categories. One thing you or your home remodeler SEO company have to nail down to boost your presence on Google Maps and attract new clients is choosing the right primary category for your Google Business Profile. Out of all tips being provided today, knowing how to choose the primary remodeling and contractor category for your Business Profile has the greatest impact and should be the topic of discussion when hiring home remodeler SEO services.
In our experience, the most effective Google Business Profile category for home remodelers should be aligned with your core, most profitable service and how you're structured operationally. By selecting a category that truly reflects what you do best and where your strengths lie, you're positioning your business to attract the right customers who are specifically looking for the services you excel in. This alignment doesn't just boost your visibility in search results; it also increases the likelihood that potential clients who find you are ready to convert because your services meet their immediate needs.
What home remodelers should do with the remaining 9 available GBP categories?
Once you've settled on your primary category, the next tip is around figuring out what to do with the remaining 9 available categories. Fortunately, for those keen on leveraging local SEO for home remodelers, there is a simple local strategy at your disposal.
Go ahead and select the 9 categories that align best with your breadth of services. This approach is the most practical, but it's not the most effective. Let's say you're a home improvement remodeler in Richmond VA, offering services ranging from roofing to siding. Now, you're keen to secure a top spot in local searches for 'Siding Contractor Near Me.' Here's the hurdle you'll encounter: You'll be competing against specialized siding companies that have 'Siding Contractor' as their primary GBP category. The odds of surpassing them in rankings are quite slim if not zero.
Even with that being said, the simplest approach is to choose the 9 secondary categories that make the most sense based on your remodeling and contractor services.
How home remodelers can use adjacent categories to win home projects?
After reading this title, I know what you're thinking: "What are you talking about?" When being strategic and deciding on a category for your business profile, at one end of the table, you will find categories that are directly related to your business.
On the other end, which is not often talked about or heavily researched, you will find categories that have nothing to do with your business; however, we have noticed that they are valuable in making your phone ring and increasing your local rankings. I call this "adjacent categories."
Case Study 1: Door Replacement Service
Occasionally, a business aims to rank for a service that doesn't precisely fit within an existing category. Take, for instance, a remodeling contractor in Richmond VA offering a door replacement service.
While there isn't a specific category for "door replacement" on Google, the closest relevant category we identified is "door supplier." By strategically associating with this category, the remodeling contractor enhances visibility and increases the likelihood of attracting customers seeking door-replacement services, despite the lack of a dedicated category for their specific offering.
This remodeling contractor isn't exclusively a door supplier. However, by strategically adopting the "door supplier" category on Google, even though it doesn't precisely match the company's primary focus, Google associates it with the contractor's door replacement service. This strategic move has proven to be immensely beneficial, facilitating the contractor's visibility in local searches and driving increased sales opportunities.
Get in Touch with Your Home Remodeler SEO Expert at Indispensable Marketing
Are you a well-established local home remodeler looking to crack the code of Google's local search algorithm? If your goal is to dominate the first page of Google's search results and score new clients, we are your go-to partner. We specialize in remodeler SEO, offering a proven approach to home remodeler SEO.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.