Marketing Strategy Services For

Growing Businesses

Stop winging it and build your marketing action plan

Schedule a Free Marketing Strategy Consultation

Gain more clarity, control, and confidence with a comprehensive marketing strategy plan just for you.

Clarity over your messaging

Control over your marketing

Confidence over what to do and not do

Why You Need a Strategy Diagnosis

Before a Tactical Prescription


Let me ask you a few questions...

  • Do you feel like you’re trying to sell to everyone?
  • Do you feel like your business is a commodity?
  • Is price always an issue with your clients?
  • Do you seem to be attracting the wrong types of clients?
  • Are you struggling to stand out from your competitors?


The answers to the questions above aren’t found in prescriptions such as Advertising, LinkedIn, SEO, Facebook, or Web Content – these are strategy problems and they can only be addressed with strategy answers.


Once you develop a marketing strategy plan for your business you’ll uncover that:

  • You can attract ideal clients that are profitable and refer you
  • You can become the obvious choice provider in ways that make the competition irrelevant
  • Clients expect to pay a premium to work with you
  • You can identify the best ways for you to attract new business


What a Marketing Strategy Consulting

Engagement Includes:

As a part of this engagement, we interview your existing customers and analyze your competitors or competitive solutions. We build ideal client personas and establish a marketing message that will speak to them. We map out your editorial calendar and determine how to make content a relationship-workhorse. And we audit the customer journey (buying process) and identify gaps in your current marketing approach. This gives you a firm foundation on which to build your tactics and move your marketing forward based on a solid strategy.

Schedule a Free Marketing Strategy Consultation

  • Discovery Meeting

    During this meeting, we’ll learn about your current marketing efforts as well as future goals and objectives.

  • Ideal Client Research and Message

    We’ll interview ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles, and our recommendation for your marketing message.

  • Competitive Research

    Snapshot report on competitive factors of your top competitors. Summaries include market positioning, website factors, and reviews.

  • Customer Journey Map

    Using our Customer Journey approach we’ll create a roadmap of suggested marketing tactics for each of the phases of the Journey: Awareness, Education, Sample, Purchase, and Refer.


  • Marketing Strategies

    We’ll recommend the highest-impact strategies to implement based on the marketing maturity of company-specific marketing channels.

  • Marketing Calendar

    Based on our customer journey approach and targeted strategies we’ll build a marketing calendar with a focus on channels, content, cadence, and priorities for the next quarter. 

  • Final Presentation

    Once we complete our work we’ll schedule a time to meet with you and your team to deliver the items above and map out what we believe are your best next steps. 


    From this point, you can implement changes and tactics or ask us to propose managing or installing your ongoing marketing.

The entire process takes about 45-60 days.*

When you receive our strategy findings you’ll have a clear direction for differentiation and attracting your ideal customer and a roadmap of the most effective ways to generate leads.

Let us help you grow your business

Our team can help you create an effective marketing strategy and get you setup with the right solution to meet your business needs.


100% Value Guarantee

If after we deliver your strategy presentation you don’t think you can use this information to improve the marketing of your business, simply let us know and we’ll continue to work towards a solution.





The first step to getting started is to fill out the contact form and select Marketing Strategy Plan Consultation Request.


This will allow us to schedule a conversation to ensure we are a good fit for each other and help us understand the details of your situation. Once you complete the form, we will contact you to set up a time to connect by phone.

After Your Strategy,

Choose The Level Of Installation Support You Need 

Companies with an internal marketing team

If you have an internal marketing team or outsourced vendors but no strategic leader, we can be a fractional CMO and oversee the team in installing a marketing process.

Companies with admin support

If you have admin support who posts to social media, develops newsletters, makes edits to the website, creates graphics, or monitors Google My Business, we can consult, manage and train them on installing a marketing process.

Companies with no team or admin support

If you have no team or admin support, our Indispensable Marketing team can act as an internal marketing project assistant or manager to install your marketing process.

Marketing Strategy Insights

Forget “Perfect Workspaces.” Customers Want Perfect Installation Days — Here’s What Happened When One Furniture Installation Company Got That Right

By Patrick McFadden • March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.

Building a Unified Marketing Strategy: The Strategic Marketing Framework for Success

By Patrick McFadden • September 4, 2024
Imagine you're constructing a building. To bring your vision to life, you don’t just start laying bricks at random. You need detailed blueprints—one for the HVAC system, another for the electrical wiring, yet another for the plumbing. Each of these blueprints serves a specific function, but they all contribute to the same end goal: a structurally sound and functional building. In much the same way, your marketing strategy should be composed of various blueprints, each addressing a different aspect of your business.  When combined, these blueprints form a comprehensive, effective marketing strategy that supports the growth and sustainability of your business.

Breaking Free from Weather Dependency: Strategies to Safeguard Your Home Service Business

By Patrick McFadden • August 20, 2024
How to Build a Resilient Home Service Business That Thrives in Any Season

Frequently Asked Questions About Marketing Strategy

  • What is the difference between marketing strategy and marketing tactics?

    A marketing strategy refers to a company's overall plan or approach to reach its ideal target market and achieve its marketing objectives. It involves identifying a segment of the market that is ideal for you, analyzing the competition, and determining the most effective marketing mix (i.e., the combination of products, pricing, promotion, and distribution) to reach and engage potential customers.


    On the other hand, marketing tactics are the specific actions or efforts a company takes to implement its marketing strategy. These include advertising, social media campaigns, email marketing, events, and public relations efforts. Marketing tactics are typically more specific and focused on executing a particular aspect of the overall marketing strategy.


    In summary, marketing strategy is the big-picture plan that guides marketing efforts. In contrast, marketing tactics are the specific actions to implement that plan.

  • What is the Indispensable Marketing Process?

    The Indispensable Marketing Process is a repeatable framework and process that allows small business owners and CEOs to create wins by focusing on “Diagnosis Before Prescription” to create a winning plan and then quickly moving to retainer engagements with a set blueprint to guide the engagement.

  • Why is a marketing strategy important for my business?

    Having a complete Marketing strategy is vital for any small business. A clear strategy enables you to plan how you will reach your target market, which can lead to increased revenue and profit. A proper marketing strategy will increase your scope of potential customers so that you are not just throwing money at different advertising tactics and hoping that something sticks. A marketing strategy for your small business allows you to be surgical and succinct in your approach leading to minimal waste and maximum profit.