Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses? That’s a staggering number, and almost hard to believe.
But it’s true. Yes, nearly every small business out there is creating:
And then nearly all of those are pushing that content out in the form of tweets, Facebook posts, Google+ updates, and LinkedIn updates.
To provide guidance in establishing your content delivery platform, let’s examine Global Web Index’ s 4Q2013 research results.
The top 3 product information sources are:
The key to effective content distribution is choosing the same social platforms your target audience uses. Here are the top 5 content delivery platforms for getting your message seen, heard, and out there in the world:
Content Delivery Note: Your audience’s activity and preferences may differ significantly from GWI’s research. Therefore, you need to take the time to get to know your target audience including what customers believe, the story they tell themselves, the end users, the way to satisfy them, barriers to entry, costs, outside influences, budgets, knowledge, and you need to know where they seek product information.
Once you establish your content delivery platform checklist, continually test it to make modifications and changes based on your audience.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.