For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while bypassing other businesses!
To survive in any economy you must position your business to have the one asset that always wins. That asset is being an expert. You must begin planting that perception seed that you’re an expert . Becoming an expert is frequently the most powerful component to get your business the results, desired. Positioning is the battle for your prospect and customers mind, your marketing is the battle for their wallet. You start with their mind!
If you’re still reading this post, you’re an expert in something. Everybody has a passion, a hobby and a cause. And you’re justifiably proud of your point of view.
Since you’re an expert (about something). What’s your topic?
Before you begin positioning your business as an expert , it is worth understanding the benefits of doing so. I believe there are at least ten:
Now that you know the benefits of becoming an expert, let’s look at “how to become one.” These are not all the ways your business can become an expert but these are some of the strategies available, so you can survive in any economy. These strategies work and are very profitable if implemented. (I can testify!)
Know your subject inside and out. Learn how to teach it better and how to help others better than anyone else. You can also be the “behind the scenes” business partner to a powerful authority in your topic. Stop wasting time. Develop the real expertise that creates trust, that benefits your audience, and that builds a profitable business.
**If you have enough interest to still be reading this post, here’s a bonus for you: here.
Question: What’s your favorite benefit of becoming an expert?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.