Install A Marketing Process and Watch Your Visibility Increase, Phone Ring & Revenue Grow.  

We know marketing your local service business is different than marketing a retail chain nationwide.

Let's Talk About Growing Your Business

Grow Your Business The Right Way

Avoid Tactic-chasing, Band-aid Approaches & Gimmicks

Without a process approach to marketing, it’s easy to be constantly spinning your wheels. There are considerations around strategy, local SEO, content, local advertising and local review sites that can make or break your local marketing efforts. This is why we continue to help our local clients install a marketing process that gives them clarity, confidence, control and customers.

Looking for Proof From Our Marketing Agency?

Our Clients Have Seen Their Visibility Soar and Their Revenue Grow.

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 Are You Experiencing These Marketing Hurdles?

You Need Marketing Strategy Consulting
You Need a Local Marketing Process
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If you feel like your marketing objectives and strategy are lacking focus, consistency, direction or cohesion, talk with Patrick–he will listen, ground you and help you sharply focus your energy and resources towards reaching your goals as quickly as possible. On the fence? Just do it. You’ll be glad that you did.”

Duncan Shaw

DTS , North Carolina

Why You Can Trust Our Marketing Agency in Richmond VA to Deliver Results

Your business growth is our priority, and you deserve a partner you can trust. Here's why our clients trust us:


  • We've work with over 100 companies across Virginia and the USA, helping them increase visibility, grow revenue, and build sustainable marketing processes.
  • We’ve developed a repeatable marketing process that is customized to your unique business but follows proven principles that work for local service providers.
  • 85% of small businesses need the same core services, but we adapt the final 15% to ensure your marketing works specifically for your industry and strengths.
  • Our process is built around strategy first—no more chasing individual tactics without seeing results.


No pressure, no confusion—just actionable marketing plans and reliable growth. We empower you to take control of your marketing.

Schedule A Small Business Marketing Consultation

We’re Not Just Another Marketing Agency—

No Gimmicks, No Quick Fixes

Free Small Business Marketing eBooks and Guides

“When getting help with marketing, whether it is website design, SEO or digital advertising you should always look for a small business marketing consultant or marketing agency with the heart of a teacher, not the heart of a salesperson.”


- Patrick McFadden

7 Components to Small Business Marketing Success

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7 Steps to Social Media Marketing Success

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How Content Markets
Your Business

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Got Growth Goals? Our Marketing Agency Has The Strategy and Implementation Roadmap

Marketing Strategy Services

Develops Your Marketing

Your small business marketing strategy is key to growing your business. 


Your business needs a strategic foundation to grow. We begin with a "Diagnosis Before Prescription" approach—getting to know your business challenges before proposing solutions. Then, we install the systems and processes to grow your marketing.

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Implementation Marketing Packages

Installs Your Marketing

A successful marketing plan will never produce results without successful planning and implementation behind it.


Once the strategy is clear, we work through the stages of launching, growing, and amplifying your marketing channels to create sustainable growth.

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Fractional CMO Services

Get Strategic Guidance

Marketing is a crucial business system vital for business growth.


Need ongoing guidance? Patrick, as your fractional CMO based in Richmond VA, can help steer your marketing efforts and align them with your business goals, bringing in the expertise and strategic direction that’s often missing for small businesses.

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Small Business Marketing Blog

By Patrick McFadden March 31, 2025
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.
By Patrick McFadden March 8, 2025
Most marketing firms talk about tactics. We help our clients see the bigger picture.
By Patrick McFadden January 13, 2025
Discover how Google’s LSA update impacts kitchen & bathroom remodeling marketing. Learn SEO tips to attract leads and boost visibility in Richmond VA & beyond.
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